So many people think that if you want success on Instagram, you NEED to show your face. 

After all, isn’t Instagram all about showcasing personalities? 

In reality, there are tons of people raking in thousands of dollars a month from Instagram without ever showing their face. 

But doing this comes with a unique set of challenges. If you just follow generic advice, your account will fail (because most advice doesn’t address these specific challenges). 

We’ll show you exactly how to create and grow an Instagram account without needing to show your face. 

We’ll go over how to create a repeatable system that lets you post content without running out of ideas, get hundreds of thousands of views, likes, comments, and shares, and turn your account into a business without ever showing your face. 

What “Faceless” Actually Means on Instagram

But first, let’s get rid of a common misconception: 

Faceless Instagram does NOT mean low-effort, spammy accounts that only post random content and offer NO value to their viewers. 

It also doesn’t mean a bland, boring account. A faceless account still relies on a strong personality. 

Instead, successful faceless accounts create high-quality content, carry a message, and have a unique voice, all without relying on a visible person. 

You can still create valuable content for your followers that utilizes on-screen text with B-roll, voiceovers without showing your face, hands-only demos, and screen recordings for tutorials, apps, and workflows. 

Even videos that are 100% AI generated can still work, as long as they offer something valuable to the viewer. 

With that said, let’s get into how to set up your faceless account that gives you the best chance to grow. 

Step #1: Pick a Faceless Friendly Niche

Not all niches work without a face. 

For example, lifestyle niches are very difficult to do without showing your face, because personality is a BIG factor there. 

Makeup is another niche that’s probably impossible without a face (imagine learning how to do makeup from someone who doesn’t have a face!). 

However, there are some niches where you can create plenty of visuals even without using your face. 

Here are some faceless Instagram account ideas: 

• Cooking/Recipes – you never have to show your face. Just show the ingredients, the cooking process, and the finished product. You can do voiceovers or even just use text on screen. 

• Travel Guides – let the destinations be the face of your account. You can showcase beautiful places, share travel tips, detailed guides, travel expenses, and so much more. 

• Home Organization – post everything about organizing homes, space-saving hacks, cleaning, etc. People love seeing a place go from messy to clean, or finding new ideas they can use for their own homes. 

• Finance Basics – teaching people how to save, invest, and earn more using visuals, graphs, and notes rather than recording yourself. Finance is great because you might need visuals to explain more complex ideas anyway. 

• Tech/Software – screen recordings of apps, software tutorials, tech demonstrations, and tech news using news or stock footage can build your account into something huge if you bring something fresh for viewers.  

As long as it’s something that you enjoy, something you can help people with, and something where you can use visuals to help with what you’re saying, that can work great for a faceless content niche. 

Step #2: Set Up a Professional Account

One problem faceless accounts face is that it’s harder for viewers to tell if your account is legitimate or if you’re a spammy reposter stealing content from others. 

Showing your face is a huge part of building trust with your viewers. 

Without it, it’s critical to have a professional-looking account. 

To do this, you’ll need to pay special attention when choosing your handle, making a logo, writing your bio, and choosing which posts to pin to your profile. 

First, you’ll want to choose a handle that highlights your niche. 

For example, if you’re a cooking account that showcases vegetarian recipes, something like @vegiekitchen, @plantplate, or even @herbivoreheaven instantly tells people what your account is about. 

This builds trust because it tells people you’re going to post about a specific topic. And if they follow you, they’ll get more of said topic. 

Next, you’ll want to make a professional logo. 

The next best thing to build trust besides putting your face in front of viewers is having a professional logo. 

Don’t use a random picture you find on Google or a poorly generated AI picture. 

Instead, put some time and effort into your logo, because that can be the difference between people trusting and following you, and them thinking you’re a spam page. 

Your bio also plays a crucial role. 

In it, you should write who your account is for, what they get, and your promise to them. 

So if you have that vegetarian cooking account, you can go for something like: 

For anyone trying to go meatless (without suffering 😅)

Easy, tasty vegetarian recipes 5x a week.

Or if you have a finance basics account, you can try: 

For anyone tired of living paycheck to paycheck.

Practical money tips and financial habits.

Notice how both of these bios single out a specific person and show exactly how the account can help them. 

For an extra layer of professionalism, you can also add your business email. 

This isn’t necessary, but it sends a strong message that there’s a serious person behind the account and you mean business. 

There are plenty of places like Neo or Zoho where you can set up a professional email for cheap. This is especially helpful once you start to monetize your account and want to build that extra layer of trust. 

Finally, you’ll want to pin your highlights to your profile. 

Post a reel explaining exactly what your account is about, who it helps, and what type of content to expect, and pin that to your profile. 

Also, pin your best-performing content, so that people get a quick preview of what you have to offer. 

Doing all of this proves to people that you are legit and worth a follow. It also shows them that a real person is working hard behind the faceless account. 

Step #3: Choose 2-3 Content Pillars

Instagram is as much a quantity game as it is a quality game. You need to post a LOT of content grow your account. 

But without relying on your personality, finding new content ideas can be very challenging. 

The solution is to choose 2-3 content pillars. 

Content pillars are themes that you create content around. They not only give you a lot of ideas to work with, but they can also help make your account more recognizable to viewers. 

Here are some ideas for content pillars you can go for: 

Vegetarian Cook:

• Quick & Easy Recipes – Simple vegetarian meals your audience can make in under 30 minutes.
• Ingredient Spotlights – Highlight one key plant-based ingredient and show creative ways to use it.
• Meal Prep & Planning – Guides and ideas to prep vegetarian meals ahead of time.
• Kitchen Tips & Hacks – Practical cooking tips to level up veggie-based dishes.
• Nutrition & Wellness – Bite-sized facts about vegetarian nutrition and healthy eating.

Finance Beginner: 

• Budgeting Basics – Foundational tips for planning and tracking your money.
• Saving Strategies – Simple ways to grow your savings and build financial security.
• Investing 101 – Easy introductions to investing concepts beginners should know.
• Money Mistakes to Avoid – Common pitfalls and how to sidestep them early.
• Tools & Resources – Recommendations for apps, books, and tools to manage money smarter.

Travelers: 

• State Highlights – Must-visit landmarks and iconic experiences in each state.
• Local Eats & Culture – Showcasing regional food, traditions, and cultural gems.
• Hidden Gems – Off-the-beaten-path places that travelers shouldn’t miss.
• Travel Tips & Planning – Practical advice for road trips, budgets, lodging, and logistics.
• Scenic Routes & Nature – Beautiful drives, parks, trails, and outdoor adventures.

Making these into a series also gets you more followers, because people follow when they want to see what’s next. 

Step #4: Make Great Faceless Content

Every reel needs an attention-grabbing hook, good tension, and a strong payoff to get more views. 

But faceless reels need a little bit more than just that. 

You’ll also need to work on: 

• Strong visual hooks – always put the most interesting clip at the start of your reel. If you can put something that’s moving (like a knife falling down, money burning, or a powerful waterfall), even better. Visual hooks like these matter a lot more when there’s no face involved. 

• Fast cuts – avoid using one clip for more than 2 seconds. Instead, cut to different scenes. If you need to show a clip for longer than 2 seconds, use visuals like text on screen or images to prevent people from zoning out while watching your reel. 

• Great text-on-screen – use the most shocking/curiosity-inducing text on screen for the hook of your reel. Then use captions so people who are on mute can follow through. Or use text on screen to add little interesting bits of information, just to give more people something to look at in your reel. 

• Style / Aesthetic – work on creating a style or aesthetic that becomes recognizable. Try to get to a point where people know you posted the reel just based on the style and flow of the reel. 

These tips help get more views for all Instagram accounts. 

But they’re especially critical for faceless accounts. 

Step #5: Use Keywords

Good reels naturally get more views than bad reels. 

But when you’re just starting out, there are things you need to do to make your content findable. 

The way to do that nowadays is by adding keywords. 

In the past, Instagram used hashtags to categorize your reels. 

Now, hashtags aren’t helpful for reach anymore. Instead, Instagram’s algorithm uses keywords to understand what your reel is about. 

In fact, Instagram’s Head Adam Mosseri said plainly that hashtags are now “useless” for reach. 

So our vegetarian recipes account example should add keywords like “vegetarian recipes,” “vegan dish,” or “homemade food” naturally in their description. 

Aside from the description of your reels, you should also use keywords in your bio. This helps Instagram categorize what your account is about. 

Now, most of your followers are going to come from your reels, gaining views organically, but it doesn’t hurt to put keywords in your bio, too. 

Step #6: Avoid Getting Flagged

One thing every faceless creator needs to be super cautious about is getting flagged. 

There are a lot of things you can post on Instagram, but you need to be careful you don’t break any rules! Such as: 

• Reposting other people’s content without permission – you can use Instagram’s “repost” feature if you want to share something. But if you take their content and post it to your account without explicit permission, that falls into a gray area. Sure, a lot of people won’t bother filing a copyright claim. But if they do, you could be in a lot of trouble. 

• Using stock footage without understanding licensing – if you’re using stock footage, make sure you read what is and isn’t allowed. A lot of free-to-use stock footage requires attribution. Again, many people won’t bother filing copyright claims. But just imagine how frustrating it’ll be if your reel goes viral, but you’re forced to take it down because you didn’t pay attention to the copyright license. 

• Using stock footage for boosted posts – if you’re planning to boost a post with stock footage, pay special attention to what’s allowed. Make sure commercial use is allowed for the footage. If it’s not, using it for boosted posts falls into a gray area (even if you aren’t selling anything in the post). 

• Using copyrighted music – Instagram has an audio library with loads of music you’re allowed to use in your reels. Avoid using popular songs that aren’t in that library. Instagram usually just mutes your reel if you use copyrighted music, but constant violations could result in account penalties. 

The Faceless Account Starter Checklist (First 14 days)

Reading about how to create a faceless Instagram page is great. 

But if you don’t take action, then even the best lessons are all for nothing. 

Not sure where to start?

Here’s a quick 14-day checklist you can use to get your account up and running! 

Day 1 – 2: Setting Up

• Pick a niche
• Find a catchy handle that showcases your niche is
• Create an Instagram account
• Make a professional logo
• Write a professional bio
• Decide which content format to use (hands-only, stock footage, screen recordings, etc.)

Day 3 – 6: First Content

• Brainstorm content ideas
• Pick 2-3 content pillars 
• Film, collect stock footage, and edit content in a batch
• Schedule at least one post per day

Day 7 – 10: Early Analysis

• Analyze which content did best
• Double down on content that’s doing well 
• Replace content that’s not doing well with other ideas
• Spy on competitors and steal their ideas

Day 11 Onwards: Adjustments

• Schedule posts for every day
• Review which content does best every week
• Create more content on pillars that do well
• Replace content pillars that are consistently doing poorly
• Keep experimenting to see what works and what doesn’t

In less than two weeks, you should already have your account up and running and collecting data for you. 

Once you have this, just take a look at what’s working and what isn’t, and keep experimenting; you’ll eventually find the sweet spot for your account. 

Frequently Asked Questions

What should I post on a faceless Instagram account?

You can post recipes, travel content, finance tips, screen recording tutorials, lessons over stock footage, and more. As long as your content is helpful and/or entertaining, you can grow an Instagram account without showing your face. 

Do faceless Instagram accounts work?

Yes. Keep in mind, growing a faceless Instagram has unique challenges when it comes to building trust. But if you consistently post high-quality content, you can build a successful account without ever showing your face. 

What are the best faceless niches?

Recipes, DIY home improvement, arts and crafts, faceless travel content, finance tips, gaming tutorials, and product reviews all make very good faceless niches. 

The best niche for you is one that you enjoy, one where you can help other people, and one where you won’t struggle to make content for 5-7x a week. 

Can I stay anonymous on Instagram and still grow?

Yes. Make people follow you for what you do, and not for who you are. If you consistently post high-quality content in a specific niche, people interested in that niche will follow you. 

Should I use stock footage or film my own clips?

Using your own clips helps build more trust than using stock footage. If you’re using stock footage, make sure your reels have very strong hooks, tension, and payoff to make up for the lack of your own footage. 

How do I make faceless Reels that don’t look spammy?

Focus on creating a strong takeaway for your viewers. If people feel seen, inspired, excited, or humored by your faceless reel, it won’t feel spammy regardless of the graphics you use. 

How do I get found in Instagram search?

Create awesome reels and use keywords related to your niche. Using keywords in your captions helps Instagram’s algorithm categorize your reels and makes them more findable. 

Ready to Create a Faceless Instagram Account?

Creating and growing a faceless Instagram account can seem daunting at first. 

It’s the same challenge as growing a regular account, but without the benefits of building trust through your face or being unique through your personality. 

However, if you follow the six steps above, you’ll find that it’s not that much harder than regular Instagram. 

Different? 

Yes. 

But hard?

Absolutely not…if you know what you’re doing. 

Want to take things to the next level and monetize your faceless Instagram account? Check out my full guide here!