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Viral Strategy Call
Quick Summary:
Recycling Content: Max emphasizes that you can recycle content across all platforms, but it needs to be done correctly. Simply posting the same link everywhere is ineffective and can harm your profile’s algorithmic performance.
Platform-Specific Content: Tailor your content to fit each platform natively. For example, use shorter videos for Facebook and professional images with detailed captions for Instagram.
Scrollability Factor: Different platforms have different user behaviors. YouTube users are willing to watch longer videos, while Facebook and Instagram users prefer shorter, more scrollable content.
Facebook Strategy: For Facebook, shorter videos and text-based posts with bullet points work better due to the platform’s high scrollability.
Instagram Strategy: Use high-quality images with engaging captions. The Instagram algorithm favors posts that users hover over and read thoroughly.
LinkedIn Strategy: Longer-form articles work well on LinkedIn as users opt-in more consciously to read detailed content.
Podcast Usage: Podcasts allow for deeper dives into topics compared to YouTube videos, which are more surface-level and tip-focused.
Systemize Your Approach: Once you understand how each platform works, you can systemize your content creation process. This can eventually be outsourced to a social media team.
Team Training: Train your social media team to adapt and post content natively for each platform. This includes editing videos, creating engaging snippets, and writing platform-specific articles.
Free Training: Max invites viewers to watch a free training video on his website, detailing five steps to grow, scale, and automate their business while attracting an affluent audience.
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