Starting a coaching business but can’t decide on your niche? I get it.

You’re probably thinking “I’m good at X, but will people pay for it?” or “There’s too much competition in Y.”

Here’s what I’ve learned after helping over 3,000 people build successful coaching businesses: if you position yourself in the right profitable coaching niche, you’ll always make money.

The Mindset Shift You Need

First, let’s kill some limiting beliefs:

“I’m good at this, but so are others” – Actually, competition is GOOD. It means there’s already a proven market. You don’t have to convince people they need coaching in that area.

“It comes easy to me, so it’s not valuable” – Wrong! Just because fitness comes naturally to you doesn’t mean millions of people aren’t struggling with it right now.

“I’m not experienced enough” – People don’t buy from the most certified coach. They buy from someone who cares about them and gets results.

The Growth Boost Exercise

Before diving into the 5 mega niches, do this simple exercise:

1. Write down: “I was/had/couldn’t ______”
2. Follow with: “And now I’m able to ______”

Repeat this for every challenge you’ve overcome. Don’t filter – write everything down.

Then rate each idea 1-10 on:

• Passion (but don’t overweight this)
• Expertise (your current skill level)
• Pain (how much others struggle with this)
• Market (how much people will pay)

The highest-scoring ideas are your goldmine.

The 5 Mega Niches That Never Fail

These profitable coaching niche categories are crisis-proof and always in demand:

1. Money, Career & Business

Anything helping people or businesses make more money. This includes:

• Sales coaching
• Marketing consulting
• Career advancement
• Even poker mindset coaching (yes, really!)

2. Physical Health

Direct or indirect health improvements:

• Fitness coaching
• Nutrition guidance
• Weight loss
• Mobility training

3. Mental Fitness & Spirituality

Helping people feel mentally balanced:

• Meditation coaching
• Work-life balance
• High performance mindset
• Stress management

4. Love & Relationships

Quality relationship guidance:

• Dating coaching
• Relationship repair
• Communication skills
• Intimacy coaching

5. Hobbies & Passions

Skills people irrationally love:

• Music coaching
• Sports training
• Gaming/esports
• Creative skills

The Rule of One

Here’s the key to your profitable coaching niche success:

• One specific end result you deliver
• One target audience
• One platform where you promote

Don’t try to help “anyone” – you’ll help no one. Instead of “fitness coach,” be “the guy who helps skinny men build muscle” or “the woman who gets new moms back in their favorite jeans.”

Why This Works

Think about it: if you needed heart surgery, would you go to a general doctor or a heart specialist? You’d pay more for the specialist because they’re focused on YOUR specific problem.

The same applies to your profitable coaching niche. Specialization = higher prices + easier client attraction.

Real Results From Real People

Our clients have built successful businesses in crazy niches:

• Plant-based health coaching: $15K/month
• Stutter coaching: $10K/month
• German language coaching: $15K/month
• Drum coaching: $10K/month
• Book writing coaching: $50K/month

The internet connects you to millions who need exactly what you offer.

Your Next Steps

1. Complete the Growth Boost exercise
2. Cross-reference your top ideas with the 5 mega niches
3. Pick your profitable coaching niche and specific audience
4. Choose one platform to start posting content
5. Begin reaching out to potential clients

Remember: you don’t need a website, paid ads, or a team to hit $10K-$20K monthly. Just focus on one profitable coaching niche and start helping people.

Ready to turn your skills into a profitable coaching business?

Our proven system has helped over 3,000 coaches build 6-figure businesses. Apply now to work with us and get personalized guidance on finding your perfect niche.

Check out our client success stories to see real results, or visit our shop for proven methods to grow your coaching business and go viral on social media.

Your profitable coaching niche is waiting. Let’s find it together.