How To Scale With Social Media The RIGHT WAY (For Online Coaches And Agencies)

Quick Summary:

Big Following Doesn’t Equal Big Earnings: Many YouTube and Instagram influencers with large followings don’t earn as much as expected due to poor monetization strategies.

Experience in Online Coaching: Max shares his background in online coaching, mentioning he had a large following but wasn’t as profitable as he could have been initially.

Common Misconceptions: Many think that increasing views and followers or creating low-value products (like cheap e-books or affiliate marketing) will lead to profitability, but this isn’t effective.

Consumer Psychology: Low-priced products attract non-affluent customers who are less likely to execute and more likely to seek refunds, causing more hassle than profit.

High-Value Targeting: To create a lucrative business, target affluent customers who value and are willing to pay for high-quality products.

Financial Leverage: High-priced products create a sense of value and commitment in customers, motivating them to implement and benefit from the product.

Quality Over Quantity: Focus on building a smaller, high-quality audience that is more likely to buy and engage rather than a large but less engaged following.

Marketing and Positioning: Properly position and market your product to affluent people before leveraging social media for broader reach.

Integrated High-Quality Communication: Ensure that your social media content is of high quality and aligns with the premium nature of your product to attract the right audience.

Consultation Offer: Max offers free consultation calls to help businesses diagnose their current state and provide steps to scale their operations using effective social media strategies.