Ever wonder why some Instagram videos blow up while others barely get noticed?

The secret might be simpler than you think.

Here’s something that shocked me: my most viewed reels are the ones where I don’t speak at all.

We’re talking about videos that get 10x more views than my talking videos.

But before you go silent forever, there’s a catch you need to know about.

Why Silent Videos Get More Views

Silent videos vs talking videos – it’s not even close when it comes to reach.

Here’s why silent videos dominate:

• Most people scroll Instagram with their sound OFF
• Silent videos are easier to consume anywhere
• No language barriers to worry about
• People can watch them in quiet spaces

My most viral video? Just me running with progressively more money in my hands.

No words. No complex message. Just pure visual storytelling.

But Here’s the Problem with Silent Videos

While silent videos get crazy reach, they have one major weakness: they don’t build trust like talking videos do.

When people hear your voice and see you speak, something magical happens. They start to trust you more.

It’s basic psychology – we connect with voices and faces on a deeper level.

This means talking videos actually convert better if you’re trying to sell something.

The Perfect Balance Strategy

So should you create silent videos or talking videos? The answer is both.

Here’s my proven strategy:

• For maximum reach: Create silent videos with strong visual hooks
• For building trust and sales: Mix in talking videos where you share your expertise

Don’t pick sides. Use silent videos to cast a wide net and attract new followers.

Then use talking videos to build relationships and convert those followers into customers.

The Bottom Line

Silent videos vs talking videos isn’t an either-or decision. Smart creators use both strategically.

Start with silent videos to grow your audience fast.

Then sprinkle in talking videos to build trust and drive sales.

This balanced approach gives you the best of both worlds.

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Don’t just create content – create content that converts.