Quick Summary: Big Following Doesn’t Equal Big Earnings: Many YouTube and Instagram influencers with large followings don’t earn as much as expected due to poor monetization strategies. Experience in Online Coaching: Max shares his background in online coaching, mentioning he had a large following but wasn’t as profitable as he could have been initially. Common … Read more

Quick Summary: Recycling Content: Max emphasizes that you can recycle content across all platforms, but it needs to be done correctly. Simply posting the same link everywhere is ineffective and can harm your profile’s algorithmic performance. Platform-Specific Content: Tailor your content to fit each platform natively. For example, use shorter videos for Facebook and professional … Read more

Quick Summary: Introduction and Purpose: Max Tornow introduces the topic of monetizing social media following, emphasizing its importance for influencers with large audiences who haven’t yet effectively monetized their platforms. Expertise Focus: The foundation of successful monetization is having expertise, which can be direct (specific niche) or indirect (general lifestyle content). Direct Expertise Strategy: For … Read more

Quick Summary: Understanding Social Media Dynamics: Social media platforms are designed to keep users engaged to increase ad revenue. Users are not consumers but the product being sold to advertisers. Social Media’s Psychological Impact: Platforms use psychology and the brain’s reward system to increase user engagement, resulting in dopamine spikes that keep users hooked. Reactive … Read more

Quick Summary: Conscious Choice: Watching YouTube involves a higher mental buy-in compared to scrolling through Instagram stories, making it a more intentional action. Content Tiers: Instagram stories have the lowest mental opt-in, YouTube requires more commitment, and podcasts have the highest mental opt-in due to the active decision to listen. Content Approach: Instagram stories focus … Read more