What sets great faceless Instagram accounts apart from the hundreds of failed faceless accounts? 

It’s not luck… 

Nor is it the algorithm choosing some and banishing others… 

The best faceless Instagram accounts all have some unique value for their viewers and are extremely consistent with their quality. 

Study any of these successful accounts, and you’ll quickly notice patterns that you can use to build your own account as well. 

In this article, I’ll show you 7 of the best faceless Instagram influencers (from different niches), show you why they’re so successful, and give you takeaways so that you can improve your content ideas and get more views, likes, shares, and followers.  

My Top 7 Faceless Instagram Accounts in 2026 (And What You Can Learn From Them)

Note: These aren’t ranked in any particular order.

1. Her Journey Rising – Faceless Digital Marketing Coach

• Target Audience: People who want to start faceless accounts on Instagram
• Unique Angle: Someone who is already successful with faceless content, teaching others how to replicate her success
• Reel Format(s) Used: Simple Clip + Simple Text + Stock Footage + Long Caption
• Monetization Strategy: Coaching

Her Journey Rising is a faceless account that focuses on teaching people how to make their own faceless accounts. It’s run by a creator named “Caroline,” but other than her name, there’s very little info about her. 

Her content strategy mostly revolves around simple clip + simple text + long caption reels, which is one of the best formats for going viral on Instagram. 

She uses stock footage for her reels, but you’ll notice how they all have a consistent “mood.” Nothing about her feed feels random; they all look uniform. 

Her Journey Rising posts informative reels, listicles, and simple clips to inspire people to go after the life they dream of. 

Some of her most viral reels are her listicles about mindset shifts. She has several of these that break the 1 million view mark. 

They’re super effective because the text is long, which keeps people watching for longer. Plus, the reel itself is actually only a few seconds. So if someone reads everything on screen, they’ll have actually watched the reel 3-4x already (giving a good boost in watch time). 

Her listicles and inspirational clips are also very shareable, such as this one, which has almost 2k shares. 

Finally, she also uses long captions to keep people reading (and watching) longer, like with this reel. 

Her Journey Rising monetizes her faceless account by selling coaching courses. And the great thing about this is, she has very real proof that her methods work (just look at her account!). 

Takeaways: 

Her Journey Rising doesn’t show her face. But her consistent mood, informational content, and inspirational reels all make her content recognizable. 

So when working on your account, think of ways to do this yourself. 

Her Journey Rising is also a master of the short clip, short text format, something that you should definitely use in your own content as well. 

2. Gossipgoblin – Fantasy Stories

• Target Audience: People interested in fantasy worlds
• Unique Angle: Extremely unique stories and worlds built by human imagination + AI tools
• Reel Format(s) Used: AI-generated stories
• Monetization Strategy: Ad revenue from other platforms

Created by Zack London, Gossipgoblin is one of the most successful fantasy accounts on Instagram today with over one million followers. 

This account is one of the prime examples that fully AI-generated content on Instagram works when it’s well done. 

He primarily uses Midjourney, which a LOT of other creators use. But how does Gossipgoblin stand out from the rest? 

First, the stories told are genuinely interesting. They might use fully AI-generated visuals, but the stories they write are, according to them, 100% human written. 

That’s why when you watch their reels, such as their most popular reel, there’s a uniqueness to the story that AI just can’t replicate (yet). 

While the reels and stories in Gossipgoblin’s world aren’t directly connected (each story can stand alone), there are plenty of recurring characters that people get invested in (such as Fredvog the garden gnome). 

Now, while it isn’t clear if Gossipgoblin is making money from Instagram itself, Zack London also created a YouTube account, where he is earning an estimated $3k – $50k per month according to Social Blade. 

Takeaways: 

The main takeaway you can get from an account like Gossipgoblin is the importance of being unique. 

Yes, all his videos are 100% AI-generated, but the reason they stand out is not so much the visuals (anyone with an AI tool can recreate them), but the storytelling behind them. 

Remember, all the stories are 100% human written. You can rely on AI for the visuals, but the concepts have to come from you, because that’s how they can be unique. 

Zack’s account also gets tons of followers because people know what to expect. 

While the stories themselves are extremely varied, every single reel of his is just that…a story. 

So find a format that works for your account, and stick to it. When people know what to expect from you, they’re more likely to follow. 

However, this account can also serve as a warning about niches that are more difficult to monetize. 

Yes, Gossipgoblin is doing well because he gets millions of views, and also posts on YouTube, where he can collect ad revenue. 

But getting brand deals and sponsorships is much more difficult when you choose a niche like this, where there’s no hyper-specific target audience. 

3. Nutrizenage – Health and Wellness

• Target Audience: People interested in home remedies and nutrition
• Unique Angle: Fun, catchy reels about the nutrition facts of foods
• Reel Format(s) Used: AI-generated info reels
• Monetization Strategy: Supplements + eBook

Nutrizenage is another account that posts fully AI-generated content. 

But unlike Gossipgoblin, which is a super creative account, this account simply posts quick and highly informative health and wellness reels.

They are most known for their quick “If you have {condition}, eat more {fruit/vegetable}” reels, like this one. These work super well because a lot of people have these conditions, so calling it out in the first few seconds instantly hooks people in. 

The visuals they use are also scroll-stopping. 

They almost always start with an AI face either doing something (eating fruit) or having a condition (like pimples). Pair that with a simple voiceover that explains what exactly is going on, people will instantly know what the reel is about in less than 3 seconds. 

Now, you can criticize Nutrizenage for being overly general with their health advice, but the truth is, simplistic advice works on Instagram. 

Reels like this one get thousands upon thousands of shares because it’s very easy to consume. 

And the best part?

Now that people recognize Nutrizenage for their quick health advice, people who want to know more will go to them and check out their supplements or their ebook to learn more! 

Takeaways: 

Once again, we can see that just because Nutrizenage’s content is fully AI-generated doesn’t mean it’s random. 

They use a very consistent style and format, one that’s proven to work for them time and time again. 

Nutrizenage also chose a niche that’s easier to monetize. 

Millions of people want to “fix” their health conditions, but don’t want to go to a traditional doctor. That’s why alternatives like healthy diets and/or supplements are a very big industry today. 

4. Futurecanoe – Recipes

• Target Audience: People who want to see recipes tried by an average person (not a pro chef)
• Unique Angle: Deadpan humor
• Reel Format(s) Used: Hands-only recipes
• Monetization Strategy: Memberships, brand deals, merch, ad revenue from other platforms 

Futurecanoe is one of the best examples of showing personality without showing your face. 

He does hands-only recipes, where he recreates viral recipes and shows what actually happens when a “normal” person tries them. 

Even when his recipes fail, people still love them because the whole reel is super relatable. Haven’t we all tried to follow a recipe, only for the finished product to look nothing like the videos?

Aside from that, Futurecanoe also stands out because of his deadpan humor, like in this reel. 

Combine all these elements, and you have an account that gets millions of views per video without ever showing his face. 

Futurecanoe makes money from a bunch of different revenue streams. 

He gets ad revenue from his YouTube channel, gets brand sponsorships from time to time, has merch, and even has members-only content. 

Takeaways: 

You don’t need to show your face to let your personality shine. 

On the surface, it might seem crazy how someone was able to build a massive following just by copying recipes on the internet. 

But when you watch and listen to the commentary, you’ll realize how relatable Futurecanoe actually is, which is exactly why his account blew up. 

So don’t just post recipes for recipe’s sake. 

Find your unique angle, and use it to build your following. 

5. Art of Dating NYC – Dating Advice

• Target Audience: “Smart” women looking for the right fit partner 
• Unique Angle: Creator is a coach with a background in psychology 
• Reel Format(s) Used: Carousels
• Monetization Strategy: Coaching

Who says you need reels to grow on Instagram?

Art of Dating NYC is one of the odd accounts with over 100k followers that has never shown their face, and never posted a single reel (just carousels). 

While I don’t recommend this strategy, let’s take a closer look at how this account managed to grow with not one, but TWO handicaps (no face and no reels).

The main reason Art of Dating NYC has grown so much is because of the value of her posts. 

If you read through her posts and carousels, you’ll find that there’s legitimate advice on there that shallow accounts don’t have. She also pairs it with longer captions, going deeper into the explanation, and leaves people with actionable steps they can take right now. 

That’s why even though her initial reach might be lower than if she posted reels, lots of people stick around, read it in full, and share her posts. 

Also, notice how she puts the most jarring thoughts into the first slide, then explains in the next few slides. This is her “hook,” and it’s very effective at getting people to stop and read. 

Art of Dating NYC makes money through coaching, and no wonder! Her posts position her as an authority in the dating space, which is exactly what you need if you’re selling coaching. 

Takeaways: 

Some accounts grow by giving very quick tips (like Nutrizenage), while others grow because they provide deeper value to their viewers (like Art of Dating NYC). 

But despite the value provided, notice how Art of Dating still puts hooks in the front and makes her posts shareable. 

That’s because no matter how valuable your posts are, you still need to stop people in their scroll with a strong hook. 

So while she doesn’t use reels, she still uses the same principles to grow her account using only carousels. 

6. ZacdFilms – Interesting Facts/Stories

• Target Audience: People who like fun facts
• Unique Angle: Reels that are highly informative and entertaining
• Reel Format(s) Used: Animated info reels
• Monetization Strategy: Memberships, merch, ad revenue from other platforms

One of the gold-standard Instagram influencers who don’t show their face is Zacdfilms. 

You’ve probably seen a reel or two from him already, because with over 9 million followers on Instagram (and 25million on YouTube), Zac’s films are some of the most recognizable on the internet. 

But what sets him apart from all the other AI-generated content today? 

First, Zac’s topics are extremely curiosity-inducing. 

His topics, like “How an Ant Actually Stings You,” or “How Loud Earbuds Can Damage Your Ears,” or even “How Flies Eat Your Food,” all garnered over 180 MILLION views each on Instagram. 

His topics are always a little bit strange, weird, and at times, slightly disgusting. But that’s why they’re so curiosity-inducing. He never just chooses ordinary topics without a bit of a shock factor. 

Zac doesn’t just rely on his topics either. 

He also uses strong visuals, especially in his hooks. Take the How Ants Sting You reel, his first clip is of an animated ant actually biting on someone’s skin. Even without sound, that’s enough to get people to stop scrolling. 

Now, replicating Zac’s animation style might seem difficult. But the truth is, with AI, you can create visuals that are just as interesting. 

All you need to do is think of the interesting angle or shot, and AI can do the rest. 

Takeaways: 

If you want to get better at short-form content, Zacdfilms is one of the best accounts to study in depth. 

Aside from his topics, hooks, and visuals, one of the most impressive things about Zac’s content is how precise everything is. 

He says just enough to be informative and interesting, and nothing more. His content is short, but somehow always feels packed with so much information. 

So next time you’re making a reel, ask yourself:

“Is there any way I can say this shorter?” or, “Is there anything that I can remove from this script?” 

For help, you can always ask ChatGPT or whatever AI you use to tighten up your script and make it more precise, like Zac. 

7. Cryptonary – Crypto Research

• Target Audience: Crypto beginners and traders
• Unique Angle: News/insider info
• Reel Format(s) Used: News footage, carousels, infographics, etc.
• Monetization Strategy: Courses, Subscriptions

Lots of meme accounts get a ton of views and followers, but never make any money. 

But then there are accounts like Cryptonary, which not only grow huge because of their memes, but also make a lot of money from the platform. 

Crypto is a niche with extremely high earning potential. With so many people looking to get into crypto, there are countless opportunities for brand partnerships, affiliate marketing, or even selling your own info products. 

But with high income potential comes high competition. 

Cryptonary managed to stand out by hyper-focusing on its niche. They post crypto/financial memes that go viral, fresh news that affects crypto traders, and helpful carousels for crypto newbies. 

There’s something for all levels of crypto traders in this account, which is why they’ve gained over 700k followers and counting. 

Cryptonary monetizes from their paid memberships, where they share their top crypto picks with their community. 

Takeaways: 

The main lesson you can learn from Cryptonary is hyper-focusing on one niche. 

You won’t find a single post from them that isn’t related to cryptocurrency. This creates trust, because people know what they’re getting if they follow. 

That’s why it’s so important to choose a niche before even starting out. 

That way, you can make all your content focus on it. And people will follow you not for your face or personality, but because they know you only post about things they are interested in. 

Ready to Start Your Own Faceless Account?

Look…

Taking inspiration from successful accounts is great. 

But if you don’t turn that inspiration into action, then it’s all for nothing. 

So take a look at these accounts, study how they brand themselves, their hooks, how they get followers, and how they monetize. 

Take their ideas, but don’t fall into the trap of studying and studying without ever starting yourself. 

Don’t know where to start?

Check out my AI content generator. 

I designed this precisely for people who want to get an account up and running as fast as possible. 

With it, you can just pick your niche, and use the tools, templates, and ideas on there to start getting followers asap. 

I’ve had several students gain over 500k followers just by using this tool, so sign up here for instant access today!