Meet Julian Hierro – From Fired to Freedom

Max: Alright, so that being said, welcome back to the channel, Max Turner here. I’m sitting here with Julian Hierro, is that how I pronounce your name?

Julian: That was very close. Hierro.

Max: Hierro. Sitting here with Julian Hierro, one of our clients and Julian has absolutely been crushing it. In fact, he helps people become fitter, a fitter version of themselves, and he’s made back to back, over 10k a month over the last three months so you know, on average you’re banking over 10k a month now over the last three months which is obviously really great. It is something that you can do as you’re traveling, you know you’re location dependent, you’re time independent and most importantly, he’s been doing it very consistently, okay? And obviously me as one of your mentors, I’m really happy about that, right. The other mentors in my team are super happy about that too, we’ve been talking about you, and we thought we’d share it a little bit with you here, our dear viewer, just to inspire you to see that it is indeed possible and that, you know, with online coaching you can make it all happen. So, Julian, thanks for having time, I really appreciate that. You are in, where are you right now, Mexico?

Julian: Mexico.

Max: Wow, so, is it summer there right now, or uh?

Julian: It’s summer year round, man.

Max: That’s amazing.

Julian: It’s by the Caribbean in Mexico.

Max: Aw gee, but you yourself are not from Mexico?

Julian: No, I’m from Venezuela originally.

Max: Okay, so that’s pretty cool. What made you live in Mexico? What made you choose that part of the world?

Julian: Dude, honestly, since like five years ago, I dreamed about living by the beach by the Caribbean. And one day I just woke up and I say like, enough waiting, I’m just gonna buy my ticket and go. And I haven’t left since I came here.

Max: That’s amazing. I mean, you know, I’ve seen you on the Instagram pages and stuff like that. It really seems like you’re enjoying life and I’m really happy for you man, really happy.

The Journey From Rock Bottom to Success

Max: Now, tell us a little bit, you know, about your journey and how you get to those 10k on average per month. Like how, how were you before you got into the program?

Julian: Yeah man, so uh, long story short. Beginning of the year, well last year I had a full time job. Beginning of the year, the company wasn’t doing so well. I had some problems with my former boss and he let me go. I been into fitness for—

Max: Yeah, I love how you say he let you go. Like you mean you got fired, or?

Julian: Yeah, I got fired basically.

Max: Jeez, man. Okay. I mean, I love that, I love that you’re nice like, oh yeah my boss he let me go, you know? All right, anyways, yeah.

Julian: He fired me. He fired me. So um, yeah, I was like I was in a pretty dark place for like a month, two months. I wasn’t sure about what to do with life. But you know what, I said, I’ve been into fitness since I’m like, 12. I know how to do this, I know how to help people. So I just decided to get started with fitness coaching. At the beginning I was doing it by myself. Like, my mindset was all wrong. My mindset about money, the prices I was charging, the way I was talking to people. I started anyway, and I got some clients, I got some results but I wasn’t even close to making the amount of money I was making. I was charging something like $50 a month or something back then. So yeah, I was, it was pretty low, but it was a start. And then, I, a couple months later I, I came across the program and I decided to take the leap. And honestly, like, the mindset shift I’ve gotten from the program has been just outstanding. Like, I can’t thank you guys enough for that.

Max: Sounds amazing, man. Well, happy, happy man. It’s interesting that you said that you know, you’ve tried it yourself a little bit, and the issue that you had back then is a very common issue. That people may have a skill already, right. And in your case it was the fitness thing, and you decide that you want to monetize it. But then, they’re doing a lot of things fundamentally wrong. So, you’ve charged 50 bucks per month, which doesn’t work, okay? It’s very bad for you as the expert, right? If you’re watching this as well. But it’s also bad for the clients, and. Now, it’s difficult to just say like, okay got it Max, charge more. But it also goes along with being positioned well enough to actually reach the clients that are able to afford that higher price. And obviously, that is one thing you gotta know, positioning yourself correctly, that is one of the things that we learn right away, very early on in the program. And then obviously, you know, applying basic level sales to get these people on a call, and you know, ask for those high prices and. You, your, you’ve always been someone in the program that has just executed. Like, I feel like whenever I talk to you, I never felt a lot of resistance in terms of like, I’m telling you what is wrong and what you have to execute. Cause some people are like, they resist that. They’re like, oh no it’s not wrong, right? But you were always like. You looked like right now. You’re just like, there and you’d listen, and you’d like, you nodded. And then, the week later when I would be on a call with you again, you would just have executed all these things. And all of the sudden, you just made more and more money. Which is a great thing, so you know, like for anybody listening or watching this right now. There’s a lot of things. There’s a lot of coachability that goes into that. The more coachable you are, the more successful you become and, this is also something that, you know, I have to deal with my mentors. I have to swallow my pride and admit if I made mistakes, and just execute. At the end of the day, you know, my ego might be a little cracked but at the end of the day, I get results, which is important. And I’m happy that you’ve chosen that path as well.

Julian: Yeah man, the way I see it, and a rule I set for myself is that, I’m only gonna listen to people that are where I want to be. So. I was getting advice from everyone around here, cause it’s a bunch of fitness coaches. But, I was like, screw that, I’m not gonna listen to them, they’re not, they’re not making the amount of money I want. They don’t have the life I want, so, I’m just gonna do what Max and the team tells me to do, cause, they have the life that I want. They’re where I want to be.

Max: Yeah. That’s nice man, that sounds epic.

Living the Dream – How Success Changed Everything

Max: And, so, you’ve made over, you’ve made on average a little bit above 10k over the last three months. How, how does it affect your life, like, what are you doing with that money? Do you just save it up, or?

Julian: I’ve been saving part of it, I also hired a. I have a guy that’s writing for me, I hired a videographer. I’m just taking epic, weekend trips every weekend. With my girlfriend, so, yeah it’s given me more freedom and I can just go and book an Airbnb and don’t worry too much about the price. I can just go, pretty much to any place I want to without getting too concerned about money.

Max: Sounds epic man. Sounds epic. And on a side note, cause people will be asking, like what’s the next step now, Max? Like, you know, if you’re talking to your client here and he’s doing so well, what’s the next step? Well, obviously, we’re gonna get you to more. Okay? We’re gonna get you to 25k a month. Like, 10k a month is always the baseline, right? Well the base baseline is get your first paid client, and then, you know, repeat that process that got you the first client to get to 10k a month. And then, after that, 25k a month, 50k a month and so on, so forth. I love the fact that you’re already pouring some of it back into your business to make sure you grow. We’re gonna make sure you grow correctly. We’re gonna make sure that you scale fast enough but not too fast. That it’s all safe and secure, and that it all works out. Now. Oh, on a side note too, do you have a big YouTube channel with thousands of subscribers or something like that?

Julian: I have 17 subscribers on my YouTube channel. I started it three weeks ago. And I have 3300 followers on Instagram.

Max: Thirty three, so three thousand four hundred, that’s not a lot. Like, my cousin has more. And she’s, you know. No, that’s great. So, I always want to mention that because a big big big misconception is, oh you need to have a big following, you need to be famous and stuff like that. Especially in your niche, by the way. Especially in getting people fitter, or, your know, building muscle and stuff like that. The market is full of all these Instagram influencers that are posing with their eight packs and their pecks. And they have you know, check, check mark verified. Millions of followers. But at the end of the day, I bet that some of them are not even making as much money as you do. And most of them won’t make ever as much money as you’re about to make in the next coming months.

Julian: Dude, I know people from my close circle that have 10 times, 20 times more followers than I do and they’re not making 10k a month.

Max: Yeah. It’s crazy, and like especially now a days, like, all these influencers out there. Like, you know, I’ve mentioned this before, I’m gonna tell you as well. The more successful I became myself, the more I realized that everybody else has always been fake. And I’m like, it’s really, it’s like it’s like it’s like, a real life slap in the face. Real world slap in the face. Dude like, I always thought that guy is crushing it, because I saw them on Instagram or YouTube. And it’s not. And you’re like, who the hell is real now a days? It is really, god damn crazy.

The Secret Sauce – Client Acquisition and Business Strategy

Max: So, how exactly are you, are you getting your clients? You said, often times people reach out to you and you DM them or something like that. You wanna share a little bit of that?

Julian: Yeah, man, most of the time, I, I have this little process that I use on Instagram to get clients. I post an image that usually gets people to raise their hand and say, I need help, and then I use the DM framework that you guys taught at the program. I use the exact DM framework you used on me. To get me on FBM. Like, they took. The day after I joined, I just started using that framework. I was like, if you used it on me, like, it worked. So I’m gonna use it on other people. And, it’s worked wonderous since, since then. So, I do that. It’s been, referrals, it’s just been like a little bit of everything, honestly.

Max: Sounds epic, sounds epic, yeah. That’s the funny thing, right? Because, like, I’m teaching things that I do myself. Like, I don’t just pull out this knowledge out of my A. And be like, I’ve read it somewhere, like, that’s what, that’s why I said, that’s why I love the fact that you said, like, you using the DM from framework that I’m teaching. Because that’s also the DM framework that I used on getting you onto the program. Yeah, like, it works, you know? Like, I teach only things that work. That work out of my own experience. And if there’s one thing I know in this world, I might not be the best in knowing how ads work, or I might not be the best in knowing about other business models like real estate or investment or whatnot, but there’s one thing I know how in this world and that is coaching. You know, like how to get clients as a coach, and then later on, you know once you’ve got clients, how to scale it and build a brand from that. And, yeah, I mean, overall it’s really amazing that you’re smart and that you’re executing things properly, and. What is it exactly that you’re helping? What is like your exact private audience? Is it, is it, men? Or is it people in general, or?

Julian: I do business professionals. I help business professionals get in the best shape of their life. That’s my USP.

Max: Isn’t it like, on your Instagram it’s like look better naked or something like that?

Julian: Yeah, if you want to look better naked, just DM me.

Max: I love that. I love that, yeah, definitely, you know, if, if you guys wanna, guys and girls, if you want to look better naked, you know, you can check him out. I love that too, like, cause a lot of times people think they need to change their personality if they want to become an online coach. But, what we teach in FBM is more like, how to own yourself. And how to make yourself congruent, but a better version, a more professional version of yourself so you can actually make clients. And, you know this whole get better naked thing is a funny and witty way you implemented that, and I love that.

Future Plans and Final Words of Wisdom

Max: And, yeah, how are you doing in November so far? How much have you made now? Cause it’s almost end of November as I’m recording this video.

Julian: Yeah, so, so far November it’s been an 8k month. I think. I haven’t been, even, in this for a year, so I haven’t, I don’t know exactly what happens in which time of the year. My hypothesis is that people don’t want to worry too much about fitness and dieting, nutrition, during the holidays. So, my, I think November and December are gonna be kind of the lower months and then it’s gonna pick up again.

Max: Yeah. Well, first off, November’s not over yet and we’ve had a client of ours that also reported 8k yesterday just like you. And today was just like, oh boom, I did crack the 10k this month again. So, you know, you still have a couple days left, that’s no problem. And, yeah, usually with fitness, January is really strong. As you probably already guessed, cause all these, what is it called, New Year’s resolution people want to lose weight. So, January’s always one of the more stronger months, following after November and December. But, yeah, obviously, congrats from my side. Next steps are, you know, I’m gonna tease it a little bit for you, we’re gonna talk some more strategy very soon anyway. Next steps are for you, yeah to start delegating a couple of things. It’s good that you’ve already hired a videographer slash photographer. And, yeah now, now is the time where we can start building a little bit more branding for you, right? I always, you hear me saying that over and over again. You hear me saying that on YouTube as well. Money first, then brand, right? You’re a good example, you have the money now, and now we can start working on the brand. To automate the income, to have more people coming to you, et cetera et cetera. To make, just things more automatic and more passive. Now, Julian, I know you’re quite busy so I don’t want to waste that much more of your time. Do you have anything else that you want to say for people watching right now? Any type of message?

Julian: Yeah, if you have a goal in life, find someone that’s already where you want to be that achieved that goal, and hire that person to help you out. Get a mentor. It’s the easiest way to accomplish your goals.

Max: Love it. Man, thanks for sharing that, and, oh, before I forget, the only reason why we’re doing this on Skype is, I actually invited you to come here to Kiev to hang out with us, to talk some more stuff in person, because I’ve never met you in person. But, due to scheduling, scheduling stuff, it didn’t work out. I’m actually traveling myself tomorrow, but, next year, come to Kiev, we’ll invite you to a party, we’ll go carding together. Let’s do some epic stuff, and talk some more strategy in person. That being said, stay on the line real quick.

Max: If you also say you want to become successful as an online coach, as an online service provider, you’re inspired by Julian’s stories, or other stories from our clients. You want to take action, you really want to make happen, then you can literally jump on a free consultation call either with me directly, or with an expert from my team. On our free consulting call, we’ll basically be looking at your situation, we’ll be looking at your goals, and we’ll be developing a step-by-step structure for you so you can also make it happen. You can be free, you can become your own boss. And, all you have to do to do that is you click the link down in the description below, that link brings you to a page, you read what’s on that page because it’s important information for you to get started, and at the bottom of that page, you fill out the application and you can book the exact date and time where you want us to call you. You do not need to have prior business experience. You do not need to even know what exactly it is that you want to be coaching, we can figure that out together with you on the call. It’s 100 percent customized and it’s also 100 percent for free, no hidden fees whatsoever. So if you already have a skill and you want to learn how to monetize it, this call is for you. If you’re already making a little bit of money but not even close to enough, right? Similar to what Julian went through, and you want to scale it up or you want to do it more professional, more consistently, that call is for you as well. So, make it happen. We have limited spots. More and more people, because, we’re not stupid too. We show you all these great results because we want to inspire more and more people to do that. And obviously, more and more people jump on the opportunity to book these free calls so I recommend you take an action as soon as possible, before we’re full, before we can’t offer these spots anymore, these free calls. These spots for these free calls anymore, so. Maybe talk to you very very soon. Thank you so very much for watching, and GG.