The $11,000 Success Story

Max: How much did you make exactly last month?

Zoltan: We made eleven thousand. So, that’s the amount we closed actually.

Max: What exactly are you helping people with?

Mattias: We help busy professionals lose weight, become fitter, healthier.

Zoltan: And I would have never imagined that I would make this much at this age so yeah.

Mattias: It’s just everything that you guys taught us is just working, not only for making money, but also getting results to the clients.

Max: All right, welcome back to the channel, Max Tornow here. And I’m sitting here with two of our clients, Zoltan and Mattias, the two Escedi brothers, as we call them. And we want to share a little bit about their story here and about their experience with our program because they made their first five-figure month here together with our help which is, of course, very fantastic. And I want to congratulate you guys. It’s a nice result for a start as beginners. And how much did you make exactly last month?

Zoltan: We made eleven thousand. So, that’s the amount we closed actually.

Max: That’s euros or dollars?

Mattias: Its dollars.

Zoltan: Yes, US dollars.

Max: Sweet, fantastic. Yeah. And you guys are very obviously brothers and what exactly are you helping people with?

Mattias: We help busy professionals lose weight, become fitter, healthier. So, personal trainers basically.

Max: Yeah, that’s pretty cool. The only difference is you guys make much more than normal personal trainers.

Zoltan: Helping more people too.

Max: Yeah, damn right, damn right. That’s true. How old are you, by the way?

Mattias: I’m 21.

Zoltan: Yeah, yeah.

Max: Damn.

Zoltan: I think that we look younger even than 21, right?

Max: Yeah, I mean, 21 in and of itself is still really, really damn young. When I look back at 21, I would’ve loved to make 10K a month or, in your case, 11K a month.

From Fighting Ring to Business Success

Max: How exactly did you get that expertise of weight loss coaching? I know you guys are doing some sort of, MMA or something like that? You guys are into that?

Zoltan: Yeah. So, we are into fighting sports. So, basically the expertise is… so we’ve known these things for a long time. So, we was eight years old, basically when we started fighting back then when we started competing. That was when we had our first mentors, mentors like exercise coaches, nutrition coaches, stuff like that. We started learning from our own experience in competing. And we won the bronze medal on the European championships. And then we traveled out here to the UK pursuing a professional fighting career, we’re cutting weight for our fights multiple times a year. So we are basically decided to become experts in controlling our body weight, getting fit, getting healthy.

Mattias: But before we started, this was the expertise with zero business experience.

Zoltan: Yes no business experience. We had the expertise and the businesses is all you guys.

Max: I mean, that’s a really interesting marketing angle because, and this is what I’ve just recently talked about this in one of my previous videos, it’s like depending on what your niche is. If you’re in an exotic niche or if you are, as opposed to that in a more standard niche, like the weight loss niche, if you’re in one of the more standard niches, you wanna find ways to stand out a little bit, at least, and for you, that angle works really well saying like look, we’re professional fighters. We need to lose weight in a rapid pace. And we need to do that while still being healthy. And we need to do that sustainably. And we need to do that while still maintaining energy. If you wanna know how, as a busy professional, as a normal office worker, how to lose weight really well, like go listen to us because if there’s anybody who knows anything about weight loss, it’s people who do that professionally basically, literally. So that’s a very interesting marketing angle that we’ve picked here for you.

LinkedIn Strategy Without a Big Brand

Max: And where exactly are you guys getting, all your clients from right now.

Mattias: That mostly are, I would say 100% manual outreaching on LinkedIn and sometimes on Instagram, but mostly LinkedIn.

Zoltan: Yeah LinkedIn is the biggest platform that we get our clients from, Yeah.

Max: And just to reconfirm with you guys as well, you guys don’t do not have a big brand or anything like that, right?

Zoltan: Oh no, no, definitely not. So obviously had an Instagram, right? For our fighting content, but it’s different, right. People who are following us are usually once who are already doing sports, stuff like that. So weren’t really people we can actually have. So, our coaching Instagram is completely separated from that. Believe I have just crossed 300 followers, Mattias here right, have a little more than that. So no, it’s not about that, man. It’s about knowing who you want to help. And the item what you want to help them with and that’s it.

Max: Yeah. Yeah. Wonderfully said, we’re gonna add your Instagram’s here. We’re gonna show them, edit them in here. We’ll put them in the description as well. So people can check you guys are out. Yeah. It’s not about building a big brand or anything like that. It’s merely just really knowing like okay, What is my audience? How can I present myself? And where can I find people that have enough money to pay high prices for my service. And that’s exactly in your case, LinkedIn works very well. It’s interesting because out of all the fitness coaches that we’ve helped now to five or even six figures, it’s interesting because everybody gets their leads from somewhere else. You guys do LinkedIn. We have other people who say, oh Facebook groups. We have other people who say Instagram, but all of them have the same in common, they don’t have a big brand and it’s not necessary. And then we like found a little bit of a unique angle for them. And I think your story is especially interesting because of your background. And I also think it’s very interesting because of your age, because you guys are young and like I said, when I was 21 years old, I was nowhere near that. And it makes me really, really hyped to see you guys already there. I mean, God knows where you guys can be 10 years from now in my age, I’m 10 years older than you, like imagine you guys were basically two, three, four years ahead of me just in terms of the money that you’re making. So if you compare that to where I was and where I am right now, which is just the sky’s the limit for you guys, as long as you keep pushing. And I hope you will.

Zoltan: It’s crazy because when we got into the program and we saw that many people making this money, this much money in the program, we were like, Jesus, is this possible? Right.

Mattias: It’s unimaginable, right?

Zoltan: Back then and it was, and now I feel like, yeah, I want more and more and more, let’s get this, let’s go more. It’s not even enough. And I would have never imagined that I would make this much at this age. So, yeah.

Mattias: Yeah. And just the overall so now we are basically… We quit our nine to five, we are completely free, we do whatever you want. Right. We can work from anywhere and make this amount of money, help multiple people. Like, I never thought, like my whole life in a very short period of time because of your help, and because of some hard work it just flipped, it just changed. It completely changed basically.

Zoltan: Just to be clear before the business, we just had minimal salary jobs. So we didn’t have any baller job or anything. So yeah. I mean, you basically helped us from zero and this really nice.

Max: Beautiful. What jobs did you guys have before.

Mattias: I was working in a hotel as like a housekeeper and Zoltan was…

Zoltan: I was a barista. I was making coffee.

Max: Oh hey, I think your the second barista that we have in our program. I can’t remember who it was, but someone also worked as a barista. That’s pretty interesting. I mean, yeah. Beautiful. Beautiful. To see you guys progress and to get back to what you guys said earlier, so before you joined the program, you basically just had the expertise, but you did not have any prior business experience.

Mattias: No, no.

Zoltan: No, zero. I didn’t know anything about business. I thought what more I was even like, I thought that, just making money online and being free and blah, blah, I would have even said it, no, it’s not even real. This is not possible. Like it’s a scam. When I saw your videos and all your marketing. And we’ve been following you for quite some time, we were like, okay, let’s do this. Like give it a chance…

Mattias: Let’s see what’s up with that.

Zoltan: And now it makes a lot of sense. Right? Like I can see.

Mattias: Yeah. But no, no prior business experience, we didn’t sell anything before. Right. So it’s nothing like that. Yeah. Everything we learned is we learned with your help we learned in FBM.

Max: Sick. That’s amazing. That’s amazing to see. That’s amazing to hear. And where are you guys right now? Because you said you guys basically are location independent. So do you have any plans where you wanna travel to?

Zoltan: Oh yeah, we have multiple plans. So when we got into the program, I was thinking of maybe moving to the, if we do manage to live from the business to move out to Thailand, right. That would help our professional fighting careers, is the type of…

Max: Oh that’s right.

Zoltan: Yeah. But we changed plans ever since. So we are just thinking of maybe visiting multiple countries, right no we are still in the UK, right. The whole COVID thing just ended basically so things are just opening up. You can just start properly traveling, but yeah all we have multiple plans. Yeah. Definitely want to see a couple of nice places, and the best thing is, right I might go to another country for holiday and I might come back to the UK with more money than I left because I can work anywhere.

Max: Yeah. That’s beautiful. That’s absolutely fantastic, to get back to like what you guys are doing on LinkedIn. So you basically, I mean, I know what you’re doing, but just to tell the others here who are watching this, you basically have profiles on LinkedIn, the profiles state, what you do. They may show a couple of testimonials of people that you’ve been working with. And then you basically just find people that look like they can afford premium prices and then you messaged them, right?

Zoltan: Yeah. It’s strictly, we just reach out to these people. So people who start to work with us, they don’t reach out to us. We just just know we wanna look for, right. So we know the exact…

Mattias: The exact targeting, who are the general client that we want to have, right. So what kind of industry they are working in, what their issues, what their pain points are how they look, we know where to find them. And yes, obviously like they being able to afford premium prices is a big thing in this. So obviously this is what we do. We just find them, reach out if they have the problem, right. We just jump in…

Zoltan: We use their language for their pain points and then we get them on a call and yeah, that’s it.

Max: Yeah. That’s a good point that you said here, you use their language, right? That’s a huge key that a lot of people don’t get is in order for you to really have people resonate with your message is you want to speak their language, so to speak, you wanna put their inner monologue that they have in their brain into your words. So when you talk to them, they’re like, oh my God, that’s exactly what I’m dealing with. Oh my God. How did you know? Oh my God, this is exactly the problem that I have. So the more people will feel understood the easier it will be for them to resonate with you. And the easier it will be for you to show them that you can actually help them.

Zoltan: Definitely. We got it several times when we reached out to someone and he said that he read the profile and he said that it was almost like if we would know him already.

Max: Yeah.

Zoltan: And yeah.

Mattias: Which is obviously it’s all results of the program. So yeah.

Zoltan: So you guys talked a lot about this in the program.

Mattias: Yes. It’s just from our own minds, right? I wouldn’t know how to think. I think most coaches out there, they are rather talking about themselves and their whole business model is circling around. So if I was just naturally like doing a business without you teaching me, I would probably every second post would be I am the professional fighter, right. I would be talking about myself when in fact people care about how I can help them, right. And this is what he changed. And then this is why people can resonate with the marketing and yeah.

Max: Yeah. That’s huge that you said, like you got to stop focusing on me, me, me and start focusing more on, Hey, what’s in it for you, for the person that you reaching out to. And you guys nailed that very, very well. It took me very long time to nail that lesson. You guys already know that. So that’s obviously fantastic.

Scaling to $25K and Beyond

Max: And yeah, that’s basically how you guys do it. And for, if somebody’s watching this right now, wondering, okay, what are the next steps? Well, for you guys now is next steps for us is to help you crack the 25K and then the 50K and scale this thing up. In the beginning, you don’t need ads. You don’t need a social media platform that is big or anything like that. So what we’re gonna do is now slowly, we’re gonna ramp up the output. We’re gonna start investing in paid advertising. And then yeah, there should be no real obstacle that keeps us from cracking 25K and then 50K a month, and then keeps scaling up. Especially nowadays more and more people are struggling with their health. This is not a niche that is over yet. There’s a lot people that say, oh, fitness coaching, dating coaching, still worth it? Still worth it? It’s like, well, are people still fat and out of shape? Yes. More than ever. So are people still lonely and wanna find a partner? Yes. Now more than ever. So it’s still a 100% something that people really need. And there’s still a 100%, if not, even more growing demand in that. And to have guys like you guys who clearly have clearly have insane amounts of expertise with that. And I see this too, like you guys, because whenever we talk on a call, you also ask a lot of questions about like, okay this is our clients, how can we make this even better? How can we help them even more? You guys are clearly having your minds set on the right path where you really… on one hand we talk about making money, but on the other hand, you really go above and beyond for your clients. And you work with a few, but have very highly committed clients. And that makes it, that’s a win for you guys and that’s also a win for your clients. And obviously everybody wins and that’s beautiful.

Mattias: Of course. So at the end of the day, right, obviously we are charging premium prices, but on the other hand, you’re also delivering premium results. So our clients, in the matter of 12 weeks, they usually completely transform. So it’s not only the business aspect. It’s also actually helping people that’s the most important thing in that. So at this point we transformed dozens of people. Our clients are losing 30 to 35 pounds in a month, or even more by their completely transformation. So they are executing because they are premium paying a premium price. They know they’re in a premium product. And that’s just amazing. Yeah. It’s just everything that you guys taught us is just working, not only for making money, but also getting results to the clients.

Final Words

Max: Fantastic guys, I’m super hyped to have you on board. I’m super proud of you. And just hearing that you guys really start getting more and more knowledge and marketing and positioning at such a young age that that really is inspiring. And those are the things that keep me pushing, right? It’s not only the money that

Max: I’m making, but it’s also the fact that we can really help fantastic people like you guys with a good skill to also get paid appropriately. And like I said, it’s a nice beginner result here, first five figures. And now we’re gonna get you the real bucks. Is there anything else that you want to mention? Anything, any message for the viewer or anything like that?

Zoltan: Oh, the only thing is like, if anybody’s thinking of jumping into the program and they actually have an expertise, right. So they believe that they are good in something and then just pull the trigger, just jump in there. It’s going to be the best decision of their life probably.

Mattias: If it worked for us, it will work for almost anybody.

Zoltan: Oh yeah if it worked for a 21 year old barista and you know a cleaner, you know what’s that like, but it could work for anyone.

Max: Yeah. Love it. Fantastically said guys, obviously all the best for the future. We’re gonna obviously keep crushing it together with you. And if you’re watching this right now and you got inspired by this as well, and you wanna know, okay, what exactly is in it for me, then go ahead and book a free consultation call with my team and I, on that call, we’re basically gonna do a test of where you are right now. And we’re gonna test your skills and see is this lucrative, what you’re doing, right? We’re gonna have a look at your expertise. We can tell you exactly. We’ve been doing this literally with over 2000 people. We can literally say, okay, Hey, this is what your options are. This is how much you could make. If you wanna do that, this is how you would do it. And so on and so forth. We all do that entirely for free on the free consultation call. All you have to do is you fill out the application down below, book a call, book a time and date that fits well for you. And yeah, this call can literally change your life. It has changed certainly these two gentleman’s lives. So yeah, if you wanna do it properly, see on that call. Thank you very much for watching. Appreciate that.