There’s no such thing as the BEST link-in-bio tool. 

There’s only what’s best for YOU. 

So if you’re stuck deciding between Stan Store and LinkTree, ask yourself:

“What do I need this tool for?”

Because these two tools are built for two very different types of people. 

That’s why today, we’re going to break down ALL the differences between Stan Store and LinkTree, so that you can go away knowing which one is the right fit for YOUR needs. 

Let’s dive in. 

TL;DR Stan Store vs. LinkTree Comparison Chart

In a nutshell, Stan Store is better for people who want to sell products, while LinkTree is better for people who want to organize all their links.

However, there are plenty of overlaps, and LinkTree also has several Social Media Management features. 

So here’s a quick rundown of the differences before we dive into the details:

	Stan Store	LinkTree
Platform Type:	E-Commerce Platform	Link Management Tool
Best For:	Coaches, digital creators, and influencers who sell digital products, courses, or services	Anyone who wants a simple landing page for all their links (and wants some Social Media Management features)
Price:	Creator = $29/moCreator Pro = $99/mo	Free = $0Starter = $8/moPro = $15/moPremiums = $35/mo
Free Option:	❌ 14-day trial	✅With limited features
E-Commerce Capabilities:	✅	✅❌Integration
Email Capture	✅	✅
Booking / Calendar Integration:	✅	✅❌Integration
Schedule Posting	❌	✅
Automatic Instagram Replies:	❌	✅
Analytics:	✅	✅
Customization:	✅	✅
Checkout / Payments:	✅	✅❌Integration

Now let’s take a closer look…

Stan Store Review — E-Commerce Link-In-Bio Tool

Stan Store is an E-Commerce platform that’s perfect for mobile users. 

With Stan Store, you can place ONE link in your Instagram bio, and people can:

• Find all your products or courses in one place
• Sign up for your email list and
• BUY and subscribe to your products without having to go elsewhere. 

If you want to give your followers an easy option to buy your products, you should consider getting Stan Store. Because that’s their whole schtick. 

But should you grab their Creator Plan or Creator Pro Plan? 

Stan Store Creator Plan vs Creator Pro Plan — What Should You Get?

Here’s a rundown of the features:

Creator ($29/mo or $300/yr)

• Calendar Invites & Bookings
• Analytics
• Unlimited Courses
• 1-Tap Checkout
• Subscriptions
• Email List / Newsletter Builder

Creator Pro ($99/mo or $948/year)

Everything in Creator, plus:

• Email Marketing
• Discount Codes & Upsells
• Offer Payment Plans
• Affiliate Payments
• Pixel Tracking

If you’re a coach who wants to start offering coaching sessions, a traveler who wants to sell a travel guide, or a home cook who wants to sell a recipe book, then the Creator Plan should be good enough. 

It’s simple, has all the necessary features to sell products, and doesn’t cost too much. 

However, if you’re a manufacturer or online store selling high volumes of products, or if you’re selling expensive products like a premium course, you may want to consider the Creator Pro version. 

The email marketing, discount code, payment plan, and even affiliate system features are all geared towards bigger online stores. So I wouldn’t pay $99/mo for it unless I really needed the features.

Stan Store Strengths

The biggest strength of Stan Store is that it allows you to do so much from ONE link-in-bio. 

Without a tool like this, you’d need separate tools like:

• Shopify — for hosting your store
• Calendly — for calendar invites and bookings
• Kajabi — for hosting your courses
• MailChimp — for email marketing

And more. 

Stan Store Weaknesses

While Stan Store can replace many separate tools, it can’t go as in-depth as the tools it replaces can. 

For example, if you’re using Stan Store so you don’t need to create a Shopify website, you’ll find that Shopify has WAY more design and branding options. 

If you’re using Stan Store instead of a dedicated course platform like Kajabi, you’ll find that it lacks features like progress tracking, drip schedules, learning analytics, and more. 

Finally, when you compare it to LinkTree, you might find Stan Store expensive — especially if you’re not sure anyone will buy your product. 

Remember, they only have a 14-day free trial. There’s no free version, unlike LinkTree.

Which brings us to…

LinkTree Review — Link Management Tool

The main reason LinkTree is super popular is because of its FREE version. 

Thousands of people want a simple, free tool where they can manage all their important links for their followers — and LinkTree delivers. 

Just put your LinkTree link in your bio, and people will get a nice landing page where they can find your Social Media links, YouTube, your Etsy store (or wherever you’re selling products), and more. 

But are the paid options any good? 

Let’s take a closer look. 

LinkTree Plan Options (Is Paying Worth It?) 

LinkTree Plan Options are a bit complicated, so let me break them down for you:

Free

• Unlimited links
• Social icons
• Essential analytics
• QR code
• Sell digital products**

Starter ($8/mo or $72/yr)

• Custom themes
• Collect emails
• Redirect links
• Social media scheduling
• Reduced seller fees**

Pro ($15/mo or $144/yr)

• Personalized LinkTree
• Highlight key links
• Comprehensive analytics
• Automated Instagram replies
• Email integration

Premium ($35/mo or $360/yr)

• Concierge onboarding
• Unlimited social posts
• Team add-ons
• Unlimited Instagram auto replies
• 0% seller fees**

**Available in some countries only

The main reason LinkTree’s pricing is confusing is because a lot of their features have limits. 

For example, you can sell simple products (like a PDF or a simple course) in LinkTree. But this is only available in select countries (USA included, of course), and LinkTree actually gets a share of your sales (unless you pay for the Premium Plan). 

They allow automatic replies on Instagram when someone comments a specific word, but there are limits unless you go for Premium. 

Also, plenty of their features are actually integrations with third-party tools like MailChimp or Google Sheets. 

That said, LinkTree recently sweetened its premium plans by adding social media scheduling. 

If you have several platforms (Instagram, TikTok, Facebook), this is a handy tool that allows you to schedule all your Social Media in one place. 

However, if you’re just on Instagram, you can already schedule posts natively, so no need to pay extra for this (also, all Social Media platforms have native scheduling tools). 

So here’s my honest opinion about LinkTree:

If you want to customize your LinkTree landing page, then paying for more customization is worth it. 

LinkTree makes it easy to have a professional landing page with all your links without having to go through the hassle of making a website. 

However, the other features are just perks that you can get for better or cheaper elsewhere. 

So if you aren’t going to use their landing page customization, I’d look elsewhere. 

LinkTree Strengths

The strongest case for LinkTree is that you don’t have to learn how to build a professional landing page. 

Just make an account, and it’s SUPER easy to start managing your links. 

And if you need more customization, it’s relatively cheap. 

LinkTree Weaknesses

LinkTree’s weakness is that aside from managing your links, it’s not excellent at anything else. 

Yes, they allow you to sell on their platform, but they take a cut (unless you pay for Premium). 

They allow you to schedule posts in the Start Plan, but it’s limited unless you get a more expensive plan. And you can already do that for free in Social Media platforms (or even in Buffer’s free plan). 

Stan Store vs. LinkTree — My Recommendations

Get Stan Store if you want to sell a product.

Get LinkTree if you want to make a beautiful landing page with all your links.

It’s THAT simple. 

However, whether you’re selling a product or building a nice custom links page, neither of these tools will be ANY good if you don’t have followers in the first place!

So before grabbing one of these tools, go and read my guide on the 14 ways to get more views.