Zero Online Presence, Zero Experience

Nico: Before joining, we had zero online marketing or social media.

Victoria: And the results are mind-blowing because we did get a video with like 250K views, and we also did get five leads from one video.

Nico: So, my name is Nico.

Victoria: I’m Victoria.

Nico: And we are real estate entrepreneurs from Germany. We run a real estate agency together, and we basically sell investment properties to investors.

Nico: Yes, in the German market. So before joining, we had zero online marketing or social media, like zero for our business, zero knowledge. We knew it would be something we would like to do in the future to expand on it, but we didn’t know how to go that way, because there is a lot of information on the internet.

Why They Took the Leap

Victoria: We found FBM because I saw an ad online on Instagram. I think the first thing we got was the viral templates, and then there was a book a free call and the strategy call. We did hesitate, but we did listen to Max’s podcast and YouTube and everything, and it looked real. We also found out that Max was vouched for by another coach who we also trust, and these things made him look good, and it’s all 100% real. That’s why we booked it.

Nico: For me, it was a very positive impression, because it was a lot of knowledge and a lot of details we didn’t expect. We had a real estate business coaching program from a German coach before, where we had some expectations set, which was also really good, but Max had way more depth to his program for the topic of social media. So that’s a really positive impression.

Viral Results That Changed Everything

Victoria: We just started with a new Instagram account, and we posted a minimum of one video or post per day. So even if we are ill or on vacation, we try to post one time per day. We have a lot more confidence to post, and a lot more clarity, because we know what our audience is looking for and what we are trying to give them. And the results are mind-blowing, because we did get a video with like 250K views, and over 100 comments. We also got five phone numbers from them, so five real leads from one video, and about 300 followers. It’s really mind-blowing.

Nico: Yes, I also want to add that for me, a big impact was not only the social media stuff but also the business-related stuff. We now have a clear customer profile, a clear target audience, a clear offer, something I never considered before joining Max’s program. Even with the other business coach, he didn’t talk about it like this, and this also helps a lot to get ideas for content and do good marketing.

An Unexpected Coaching Win

Nico: We also saw it this way: someone close to us knew I was doing real estate business and wanted to learn how to do real estate business too. So I made a coaching program for him, and he’s really happy, he got his first deal. It worked, the coaching techniques are really good.

Victoria: But without the FBM program, we wouldn’t have done that first coaching, because we didn’t know how to, and we never addressed it this way before. Only after he told me, “Hey, I’m looking to try coaching people,” did he go and get the deal.

Nico: He made around $40,000 on that deal. I changed his life, and he’ll be forever thankful to me, he’s told me that like 20 times. He has the drive, you know. I’ve taught a lot of people in this industry before, and usually after two or three months without results, people say “I’m going to do something different.” He instead said, “Okay, I’ll just do as you tell me to do until it works.” He wants to finish his apprenticeship first, and once he’s full-time, he’ll go all in, and we’ll continue the program. We haven’t settled anything in writing yet, but I think it’ll be around $3,000-4,000. So that’s also really good.

Nico: It actually had a big impact on us too, because we had hopped around a little between niches before. For me, the biggest impact now is that I really know which direction I want to go. I want to keep being in real estate, and we’re already generating leads for our real estate business, which is really good, and it’ll just keep getting better.

Nico: We got about four or five phone leads recently, and for reference, our offline method usually generates about 20 leads a month. I’m really certain we’ll surpass that soon, because there’s so much more volume available. We’ll also expand our business a lot, since we’re shifting more toward the investment side of real estate, where we can sell online too, which is an idea I actually got from the program: selling from the screen, with only pictures, and only driving out once the client makes a reservation. So it’s way less work, and the business becomes more efficient. I hope, and think, we’ll scale this further.

Victoria: Yes, the biggest impact will be that we’re planning, in the next three to four months, to switch completely from an offline business to an online one, and do nothing offline anymore.

Nico: For reference, in the past, we were in the car the whole day, and it was really annoying. So we have a good and bright future, we think.

Victoria: Yes, that’s crazy.

Nico: Also, we’ve figured out how to optimize our content. We see, “okay, this one went viral, we got a lot of leads from that,” but we also notice patterns where videos that don’t go viral still bring in one, two, three people who comment and get our freebie, which may also lead to numbers or leads. That’s a strategy from you guys too, giving them a freebie and then getting into a conversation, all stuff we didn’t know before. So that was really good.

Lessons Learned & Who This Is For

Nico: There are a lot of big lessons, but I think for me, the biggest one is from the sales process, where you show the client, “you are in situation A,” then walk them step by step to “situation B.” I adapted this in our offline business too, and it works really well. I never thought about it like this before, and while it wasn’t the biggest realization, it probably had the biggest impact on our overall business.

Victoria: For me, it was more about content. I still think a lot about one sentence Max said: “nothing happens until everything happens,” and that’s the sentence I remind myself of whenever a video flops. Consistency is key, that’s the biggest takeaway for me, since I plan and script a lot of our videos, and I always tell myself that sentence to keep going instead of stopping.

Nico: I would recommend this to anyone who wants to start an online business, it’s very beginner-friendly in my opinion. Even someone with zero experience who doesn’t know what they want to do would still benefit, because I myself already had a business and some knowledge, but I didn’t know which direction to go, and it still helped me figure that out. It covers every step, from the idea to the possibilities, especially if you want to do something like coaching, but also the follow-up steps, like how to sell and turn a lead into a client, which is also really important.

Nico: So I think anyone who wants to start an online business in general would benefit, unless they expect to get everything handed to them without doing the work themselves. If someone isn’t motivated to walk the steps, I wouldn’t recommend it, but for everyone else, yes, it’s really good.

Victoria: Yes, I would also say this is for everyone, even beginners. But of course, it’s not a get-rich-overnight scheme. You still have to do some work yourself, but it gets you there a lot faster and a lot easier.