From Burnout to Breakthrough

I am Karyn Aymee. I’m French, and I am a love and intimacy coach, or sex psychologist, working online mostly, and that’s the goal, at least. I’ve been in this profession as a love coach, mindset coach, and life coach for over 25 years now.

The project of being an online coach started in 2020, just before, or at the same time as, COVID. I started with a French class to get familiar with this whole world, because it’s not my generation. It didn’t take me anywhere, but I learned the concepts, the techniques, and the words.

Then in 2022, I did a Tony Robbins program because I wanted to go out into the American market, and it was very tiring. It felt like I was rowing a boat and not going anywhere. I was almost close to burnout at that point, and I stopped for two years. I got sick over it.

Finding the Right Fit

When I met Max, I think it was on YouTube, I just felt that was the right place for me to be. I was really not active, I had maybe 40 posts on Instagram over the last three years, and maybe 250 followers, mostly friends from Facebook. I was nowhere. I was standing still.

I think the first thing I saw was a PDF he was giving away about becoming viral, and it probably came through YouTube, since that’s where I was mostly before. Then I enrolled in that viral thing, and FBM came just after. I saw a video, 20 minutes long, where he explains everything, and it just made sense. Everything made sense, and I could resonate with Max. I like his accent, I like that he speaks very fast, and as I told you, I follow my intuition, and my intuition said go there. So I just enrolled.

It was first a gut feeling, and then I liked the mentoring aspect, because when I was with Tony Robbins, I was doing everything by myself. Poor little me. Sometimes I couldn’t follow along, because what he was saying about social media over there wasn’t the same as what I was finding here in France. It was really terrible, a really difficult time, and there was no one I could speak with. So the mentoring was a big selling point for me in choosing Max’s system. It was very clear, and the videos were short and easy to process.

A Slow Start, Then Real Commitment

I worked on my ideal client, but at that point, last year, it wasn’t the same ideal client as now, because I was studying to be a psychologist. I started with just love coaching, but it was a bit too early for me to sign up at that point, since I was going through my psychology studies and traveling a lot, in Denmark. So I didn’t have enough time to really put myself into it, and I was frustrated not being able to do every day what I wanted to do with the program, because there’s only 24 hours in a day.

So when the six months ended, I decided to stay in the program and start paying monthly to keep the contact, access to the classes, and access to Max’s AI. I really started doing the work seriously after I finished my studies in February. The first day I started posting on Instagram every day, seriously, was March 18th. I had 250 followers at that point.

At the beginning, it was taking me two full days to create, film, and edit the videos. Now it takes me about four hours to get six or seven reels ready for the week. I send them to the content feedback team, and I got really precise feedback from the beginning. I think I was quite good at applying exactly what they said, so now when I send things in, there’s not much correction needed. It goes fast and efficient. I like that.

The Algorithm Notices, and So Do Clients

Now I have 1,800 followers. It’s very progressive, very stable. Yesterday morning I was at 1,700, and today I’m at 1,800. The algorithm noticed me about three weeks after I started. Every day I was posting my reel and one or two stories, even if it wasn’t perfect, I just kept going. After three weeks, I got my first video to go over 90,000 views in three days. I was like, what’s happening? That was really funny.

What happened was really unexpected. My goal at the beginning was to get seen, get views, and get new followers. Now it’s changing. I’m really happy, I’ve had over 500,000 views or interactions maybe, but now it’s time to get clients.

The first client came by himself a few weeks ago, and I sold him what I call my checkup session. Last week, he said he wants to move into my higher-tier offer. The first checkup session was meant to be two hours for €480, which is a bit much in France compared to what others charge, but I did that on purpose, because it’s a special subject, and I don’t want to attract tourists. There was another man who wanted to work with me, asked how much it was, and then ghosted me after I told him. I think that’s actually good, it filters out the tourists, and only really interested people come to me.

The medium-tier offer is €1,250 over a five-week program. I’m right in the middle of learning how to transform followers and views into clients. If it goes right, it’s going to make me a real professional, meaning I’ll be able to live off my online work.

Advice for Anyone Starting Out

I learned a lot about how to make a reel go viral. I have three people I mostly follow along with, Josh Lambert, I think it’s called Lambi. That was really nice, because Josh speaks French too, so he could give me feedback in my own language, which felt very useful. I learned a lot about what makes a reel get seen by the algorithm, and the consistency of having a mentor and a team there. It feels nice not to be alone. You can reach out, and they answer, it’s very nice and pleasant. Now I’ve got you as a mentor too, and that’s nice, because you’re a woman. I still feel like I’m at the very beginning of everything I have to learn.

For people in the same position as me, coaches or anyone who wants to be seen online, go viral, and build a business out of it, you really have to be committed. That’s what I couldn’t do at the beginning, because of all my other activities. You have to be ready to do the work every day, learn what you need to learn, and listen to the feedback on your content. You have to be sure you want to do the work, and be ready to succeed.

Zero Online Presence, Zero Experience

Nico: Before joining, we had zero online marketing or social media.

Victoria: And the results are mind-blowing because we did get a video with like 250K views, and we also did get five leads from one video.

Nico: So, my name is Nico.

Victoria: I’m Victoria.

Nico: And we are real estate entrepreneurs from Germany. We run a real estate agency together, and we basically sell investment properties to investors.

Nico: Yes, in the German market. So before joining, we had zero online marketing or social media, like zero for our business, zero knowledge. We knew it would be something we would like to do in the future to expand on it, but we didn’t know how to go that way, because there is a lot of information on the internet.

Why They Took the Leap

Victoria: We found FBM because I saw an ad online on Instagram. I think the first thing we got was the viral templates, and then there was a book a free call and the strategy call. We did hesitate, but we did listen to Max’s podcast and YouTube and everything, and it looked real. We also found out that Max was vouched for by another coach who we also trust, and these things made him look good, and it’s all 100% real. That’s why we booked it.

Nico: For me, it was a very positive impression, because it was a lot of knowledge and a lot of details we didn’t expect. We had a real estate business coaching program from a German coach before, where we had some expectations set, which was also really good, but Max had way more depth to his program for the topic of social media. So that’s a really positive impression.

Viral Results That Changed Everything

Victoria: We just started with a new Instagram account, and we posted a minimum of one video or post per day. So even if we are ill or on vacation, we try to post one time per day. We have a lot more confidence to post, and a lot more clarity, because we know what our audience is looking for and what we are trying to give them. And the results are mind-blowing, because we did get a video with like 250K views, and over 100 comments. We also got five phone numbers from them, so five real leads from one video, and about 300 followers. It’s really mind-blowing.

Nico: Yes, I also want to add that for me, a big impact was not only the social media stuff but also the business-related stuff. We now have a clear customer profile, a clear target audience, a clear offer, something I never considered before joining Max’s program. Even with the other business coach, he didn’t talk about it like this, and this also helps a lot to get ideas for content and do good marketing.

An Unexpected Coaching Win

Nico: We also saw it this way: someone close to us knew I was doing real estate business and wanted to learn how to do real estate business too. So I made a coaching program for him, and he’s really happy, he got his first deal. It worked, the coaching techniques are really good.

Victoria: But without the FBM program, we wouldn’t have done that first coaching, because we didn’t know how to, and we never addressed it this way before. Only after he told me, “Hey, I’m looking to try coaching people,” did he go and get the deal.

Nico: He made around $40,000 on that deal. I changed his life, and he’ll be forever thankful to me, he’s told me that like 20 times. He has the drive, you know. I’ve taught a lot of people in this industry before, and usually after two or three months without results, people say “I’m going to do something different.” He instead said, “Okay, I’ll just do as you tell me to do until it works.” He wants to finish his apprenticeship first, and once he’s full-time, he’ll go all in, and we’ll continue the program. We haven’t settled anything in writing yet, but I think it’ll be around $3,000-4,000. So that’s also really good.

Nico: It actually had a big impact on us too, because we had hopped around a little between niches before. For me, the biggest impact now is that I really know which direction I want to go. I want to keep being in real estate, and we’re already generating leads for our real estate business, which is really good, and it’ll just keep getting better.

Nico: We got about four or five phone leads recently, and for reference, our offline method usually generates about 20 leads a month. I’m really certain we’ll surpass that soon, because there’s so much more volume available. We’ll also expand our business a lot, since we’re shifting more toward the investment side of real estate, where we can sell online too, which is an idea I actually got from the program: selling from the screen, with only pictures, and only driving out once the client makes a reservation. So it’s way less work, and the business becomes more efficient. I hope, and think, we’ll scale this further.

Victoria: Yes, the biggest impact will be that we’re planning, in the next three to four months, to switch completely from an offline business to an online one, and do nothing offline anymore.

Nico: For reference, in the past, we were in the car the whole day, and it was really annoying. So we have a good and bright future, we think.

Victoria: Yes, that’s crazy.

Nico: Also, we’ve figured out how to optimize our content. We see, “okay, this one went viral, we got a lot of leads from that,” but we also notice patterns where videos that don’t go viral still bring in one, two, three people who comment and get our freebie, which may also lead to numbers or leads. That’s a strategy from you guys too, giving them a freebie and then getting into a conversation, all stuff we didn’t know before. So that was really good.

Lessons Learned & Who This Is For

Nico: There are a lot of big lessons, but I think for me, the biggest one is from the sales process, where you show the client, “you are in situation A,” then walk them step by step to “situation B.” I adapted this in our offline business too, and it works really well. I never thought about it like this before, and while it wasn’t the biggest realization, it probably had the biggest impact on our overall business.

Victoria: For me, it was more about content. I still think a lot about one sentence Max said: “nothing happens until everything happens,” and that’s the sentence I remind myself of whenever a video flops. Consistency is key, that’s the biggest takeaway for me, since I plan and script a lot of our videos, and I always tell myself that sentence to keep going instead of stopping.

Nico: I would recommend this to anyone who wants to start an online business, it’s very beginner-friendly in my opinion. Even someone with zero experience who doesn’t know what they want to do would still benefit, because I myself already had a business and some knowledge, but I didn’t know which direction to go, and it still helped me figure that out. It covers every step, from the idea to the possibilities, especially if you want to do something like coaching, but also the follow-up steps, like how to sell and turn a lead into a client, which is also really important.

Nico: So I think anyone who wants to start an online business in general would benefit, unless they expect to get everything handed to them without doing the work themselves. If someone isn’t motivated to walk the steps, I wouldn’t recommend it, but for everyone else, yes, it’s really good.

Victoria: Yes, I would also say this is for everyone, even beginners. But of course, it’s not a get-rich-overnight scheme. You still have to do some work yourself, but it gets you there a lot faster and a lot easier.

Meet Kara: A 34-Year Educator on a Mission to Regulate the World

Kara: I am an educator for 34 years, and my motivation is simply because when I went through the death of my child, I realized that regulation is such an important part, and that children and students, they feed off of adults’ energy. So if an adult walks into a room and they’re stressed, then a student or a child feeds off of that. So it’s basically working with teachers on how to regulate themselves so that they can keep their classes and their students regulated. I have a master’s in social emotional learning, mindfulness, and yoga.

Starting From Scratch: Burnt Once, But Ready to Try Again

Kara: Zero. Ground zero. I actually had another program before this and was not successful. They really weren’t very helpful. What they said they would do, they really didn’t do. So I was really starting at ground zero when I joined Max’s group.

I believe it was from Facebook that I found you, and I’d already been burnt once. So yes, I did have some hesitation, but when I went through, I don’t know whether it was the interview or the discussion with the first person, they really did seem to care. And so I thought, you know what? And there was a guarantee. So that was like, okay, if you’re going to guarantee that this is either going to work or it’s not, then it was worth a shot.

Everybody was really helpful. I mean, they answered all the questions. You always answer my questions. And I don’t always put things in a formative language for what we do, but you all always seem to understand and come through for me in whatever questions I have.

A Complete 180: From Zero Confidence to Posting Every Day

Kara: Well, everything is like a 180. Before, I had no idea what I was doing, and my confidence was zero. Could I really do this? And now it’s like, I’m posting every day, and if I have questions, I come to you, and I get a lot of feedback from the comments on my posts, and I’m not nervous about answering them. I just answer what I can. So I really feel like it’s a 180 from before. I’m much more confident and not afraid to try things and throw things out there. I’ll even throw things out there without going through you guys. And sometimes they flop, and sometimes they don’t. But you know what? You live and you learn.

Well, it’s consistency and then putting out reels that touch people, that have whatever the pinpoint I’m trying to make in my reel, so that it strikes a chord. They see the hook and then they watch the video and comment. Most of them get a lot of comments.

Building Products From Real Feedback and Dreaming of Million-Dollar Sales

Kara: Well, I am just putting products out there. I’m designing more products, and based on the feedback that I’m getting from teachers, like what they put in my comments, I’m kind of seeing what they need and what they want. And so I’m building things from there. And hopefully, I will be like Max, and have a million-dollar sales.

The strategy that Max uses, I don’t remember the name of it, but he tells you to watch your hook, and how long your videos are, and what to put in your videos. And all of those skills that I’ve learned and am putting together have really created a different mindset for me, that I can put out something that’s good.

Who This Is For: Drive, Patience, and Playing the Long Game

Kara: Anyone that has a message. If you have a message to put out there and you want to share it, then the program is for them. Not someone who gives up easily, because I started this well before Christmas and I really didn’t hit until March. So you’ve got to want to work towards what your dream is. You can’t just put a few reels out there and then expect them to hit right away. They may, but chances are they’re not going to. So someone that has a drive and a desire to work through the process and get the desired ending.

Well, I just want everyone to know that there are always videos and we have these live calls that I’m just now getting to do because I’m off for summer. Those are always available to watch, and there’s just so much information that it’s really hard to take in all of it. Learning everything takes time, but patience, on your end and on my end, has come to a good thing. So my goals are to really make that million. Ha!

Meet Dr. Bolio: A 45-Year Weight Loss Expert Going Global

Dr. Rafael Bolio: I’m Dr. Rafael Bolio. I’m a specialist in internal medicine, critical care medicine, and bariatrics, and I’ve been working on weight loss for the past 45 years.

Well, I already had some posts on social media, but they were in Spanish, and I decided to transfer over to English, so I started from scratch. I was a newbie.

Scrolling through Instagram, I saw some videos, and the one that really caught my attention was how Max was giving for free his list of viral videos, and I thought, “Okay, this guy is interesting. He’s willing to share a lot, and I’m sure he knows more.” So I started following him.

Well, I know for certainty that what I’m doing, people have to learn about what I do through social media. And with social media, I can access the whole world, which is what I want to do. I could do local, I could do national, but I want international. So that’s what decided me, “Let’s do it and let’s go for the rest of the world.”

Breaking Through the Language Barrier and Information Overwhelm

Dr. Rafael Bolio: Absolutely. The most important part was that I knew for certainty that I did not have the ability to work on social media. And the language was also a barrier, because although I’m bilingual, one thing is to talk about medicine in Spanish and another in English. So I knew that I needed to find the right words to communicate what I know to my English-speaking population.

Well, my first impression was, “Wow, what is this? I’m being overwhelmed. So much information.” The wonderful part was that it’s well-made. So you go step by step. You know, it’s a big elephant that you have to eat, but it’s made in such a way that it’s little pieces, and it made me feel comfortable that I was learning. I noticed that I was getting better at what I was doing.

From Zero Results to Outperforming 90% of the Competition

Dr. Rafael Bolio: Well, now my posts are getting much better results. One of my TikTok posts is performing better than 90% of all the other people who are in the weight loss industry, and it’s being shared by people who watch it. So I’m very happy because I know I’m in the right direction, and it’s all a matter of time before I get to see those really spectacular numbers.

I had absolutely no following when I started this. I had tried to do some English posts before I started with this course and they had zero results. And now I’m starting to see really, really good results. I’m absolutely very, very happy with what I’m doing with this course, and I really recommend it to anyone who wants to be present on social media and do it the right way. Not just do things that are just for fun, but things that will help people in their lives and in their way of living. This is the right course to do it.

It’s very simple. I did not have the knowledge. I did not have the structure. I did not have the clarity as to why a video becomes viral. And Max makes it very clear. I mean, it’s the CIA (Clarity, Intrigue, and Advancement), or demonstrating what people need to do. So they’re very, very simple, and I’m just very, very happy. I don’t know what else to say.

Books, Consultations, and $2–3K Per Month in Real Income

Dr. Rafael Bolio: Well, I have books that I want to sell. That’s the part I want to become my basic business plan. And they’re starting to sell better, much, much better. When I first published them, there were zero results. And I’m seeing that people are starting to buy my books, and that is fantastic. I’ve had some sales. People have called me up for personal consultations. So I’m getting around maybe $2,000 to $3,000 per month in income.

But the other part, about books, I sold over a million books in Mexico in Spanish. The book was in Spanish, and multiply a million by $10 and that’s how much I got in Mexico. Lost it all. Okay, that’s another story. But now I know that through selling books and selling information online, I can be very, very happy with the income I will be generating.

The Biggest Lesson: Let Go, Follow the Path, and Just Do It

Dr. Rafael Bolio: The biggest lesson is that we have to allow ourselves to be taught. I unfortunately consider myself to be too creative, but that creativity doesn’t work. And so I’ve learned to just follow the path and do exactly what they tell me to do. And that would be my advice to whoever wants to start this. Act as if you’re a newborn that doesn’t even know how to crawl, and just let the process make you grow. And it’s going to work well.

I would recommend this to anyone who wants to have a presence online, wants to be successful, and wants to generate income. And this could be anything. I was once told by a person dedicated to TV news, and he was telling me, “You know what, Dr. Bolio, Jesus Christ came to this earth last week and he was here for a whole week, but guess what? No one knew. No one found out that he was here.” And that’s the thing: How are you going to help people know your story? And that’s going to be through social media, and this is the perfect place to do it.

Well, this program is not for people who want to do things by themselves or who think that they have the right solution. It’s not for people who don’t have the idea to do it, even when they don’t want to. It’s not complicated, but you have to do it.

Meet Valery: Two Accounts, One Clear Mission

Valery: I’m Valery. I’m the creator behind Mindset Diva and now Lally Aesthetic. I’m doing content about relationships, self-worth, and the most important, emotional intelligence.

Well, I always tend to be consistent. I always had a vision, but I always failed on strategy and monetization. It was the hardest part ever for me, you know. I always felt confused, lost. What should I do? Should I follow trends? Should I please the algorithm? How should I do it? Everything changes like every month. So just confusion about strategy.

So I saw Max’s reel in my feed and I was impressed, like, “Oh, this guy is different somehow,” because he’s saying things that, you know, everybody is talking about virality, go viral, chase views, saves, shares, and so on, and never about strategy, and always fluff about monetization. But Max put out this, you know, so clear message, and I just never hesitated. I just bought it right away.

Once I went inside, my first impression was like, “Oh my god, this is the clear structure I want to see. Not like all my previous million courses that I’ve taken.” Because it was so structured. I love it. You know, like when you go through, for example, some medical stuff with a clear position and steps. No confusion, no overwhelming information that just drains you. But yeah, clear structure, a lot of tools. I was impressed, like, “Oh my god, I can use this, this, and this, and it’s like 80% done for me.” So I save my time. I save my brain from overthinking and so on. I was impressed by this. Yeah, like clear positioning.

From 194 Followers to Viral Reels and Real Collaborations

Valery: Well, today I have a clear position and today I have two Instagram accounts which are succeeding as well. Each account is getting a lot of attention, engagement, and collaborations right away, which I struggled with before. I always used to hire people to do this for me because I was always confused, and I never had a clear vision and strategy for how to put it out to people, how to present myself. Because I know my value, but I’m struggling to stand out, to present this value.

Yes, that’s correct. And for the last 24 hours, I got one more. Now with my Mindset Diva account, I had 194 followers in November. Now I have, let me update. Now I have 2,700. Everything is live. And on Lally Aesthetic, not huge followers, but I got it for less than two months, and it starts taking off really fast. Like my third or fourth reel went viral right away with a million views and more. And on the second account, Lally Aesthetic, in the first month, I got three really meaningful collaborations that found me. I never looked for them. They just saw my views, saw engagement, and just got interested in my content, in my position, and in the patterns that I showed.

Because when people see my content, before they were never aware of the situation in their life, and after seeing the patterns that I show and describe in my relationship content, they think like, “Oh my god, this is me. This is my case. This is what’s happening with my life. What should I do? Tell me where do I go?” They’re looking like, in a mirror, seeing my content.

The System That Changed Everything: Strategy, CTA, and Automation

Valery: It works because I learned through the program how to analyze it step by step, how to scale my content to the next level. And now I can predict the reels that are going to go viral. The ones that are going to have a million or 3 million views or even more. I see the pattern right away. I do not hesitate about CTA, call to action. I have a clear vision. For example, for Mindset Diva, I’m now growing with carousels, which is a leverage that’s giving me really quality leads to buy my products or to follow my content, to engage with my page. Not just like, “Oh, I’m scrolling reels, okay, I like it, I’ll pass.” No, they really stay. They really engage. They really communicate. They really want to solve their problems, like friends, like a community, not just scrolling.

Huge impact. It’s strategy. I’m going to repeat it a million times because I struggled with strategy and monetization and positioning, and it just changed the whole game. Because, like I said before, I used to hire people to do this for me because I was confused. And now I know what CTA I should put, what I should put in my link in bio, which link, not all my products, but just one specific link, as I was taught, which is not going to be confusing for the people who go through my page and see the offer clearly: what I offer, what I do. Not like a million things where people think, “What should I pick? Oh my god, I just quit.”

And a clear monetization strategy, because it’s kind of a step-by-step upscaling, going up. What else? Yeah, I think this is the most important part: the clear vision in monetization, converting that huge attention into something meaningful, not only for me but for people as well. Because I care about what I post. I do it intentionally, and I would like people to see a better version of themselves, giving the best for themselves.

Going Viral Was Never the Problem – Knowing What to Do With It Was

Valery: It’s going to be about views again, because I went viral before, but I never knew what to do with all that attention: views, saves, comments, DMs. I was really lost. And the biggest lesson is strategy, clear position, what to do step by step: link, CTA, DM with ManyChat, which helps me a lot because I struggled to answer all those comments, all those DMs, like 300 and more for each day, every day. And I had clear instructions on how to manage this. Yeah, the managing part is so important.

Who This Is For: Real Talk on Consistency, Tools, and Long-Term Growth

Valery: I would recommend it to people like me who are struggling with structure, but also for people who would like to succeed in social media and don’t know where to start, what to do, what niche. I mean, guys, they’re going to tell you what niche you would like to do and how to do it. I mean, the insane tools you have, it’s just doing 80% for you. No fluff, clear strategy, clear steps. An insane amount of tools you can choose. You don’t need to be overwhelmed. You don’t need to post daily. You can automate. Yeah, automation, a lot of automation, a lot of AI tools, how to work with AI, which helps a lot, and how to make it sound like you. Because when you scroll content, you see repeating text or repeating quotes, everybody’s saying the same thing. Even those popular mentors everybody knows, I’m not going to name them, but they speak the same sentences. That’s ChatGPT speaking, that’s not you. And what I’ve learned is that you can make it sound like you. That’s important, and it saves your time.

If you want to save your time, if you want to take your business to the next level, you have a lot of tools for this. And it’s not for people who are looking for really fast results, overnight, one week, or “first month I’m going to make a million from Instagram.” I’m not saying it’s not possible. Of course, it’s possible. Everything is possible with social media. But the most important part, you guys teach consistency, and you have a system, and you teach how to make everything stable. To have your income grow, not stagnant, not like this, but to have not only consistency but stability in your business. And to be sure you’re going in the right way, and you’re always going up. You’re never going to be lost because you see the patterns in your niche. Whatever niche it is, doesn’t matter. It’s really easy through the program to learn how to analyze it. You work with a coach or without a coach, but really with this step, it’s so easy to learn how to analyze it, how to scale it. Whenever the algorithm changes, doesn’t matter. You have this confidence in your hands and you just use it.

So it’s not for people who are lazy or who think that people are going to do it for you 100%. But the system does like 80% for the client. So I think my answer is pretty clear.

From Studio to Screen: A Voice Coach’s Unexpected Beginning

Chrissellene: Well, I’m Chrissellene Petropoulos and I teach voice and confidence. I never posted. I had my own company. I was teaching one-on-one and my students said, “Chrissellene, you’ve got to get this information out to the world.” And so I was laughing at them going, “I know nothing about anything about there.”

And who pops up? Max. Who’s this Max guy? So I’m in, and I started reading ferociously all his stuff. Then I had to go back and break it down because it can be overwhelming, but it’s a lot of good information. And then I got you and I said, “Please hold my hand one-on-one.” And I love being here and I’ve learned a lot, and I got a lot of people out there getting interested.

There was no hesitation because I now have a new website and online course, and I did not know how to get to the world. So that’s when I found Max, and I said I think Max and all the skills he’s teaching is going to help me help a lot of people. So that’s my goal.

Lights, Camera, 30 Seconds: Mastering Short-Form Content

Chrissellene: Posting habits. I love it. I write content. I have either Max or Vince or somebody out there in the AI world taking my 45-minute talk and making it 30 seconds long. It’s wonderful. Of course, me in front of a camera, I’m at home. This is not a problem. But knowing how to do it in 30 seconds is a challenge.

And so I’ve gone out there, and as I told you, there’s 29,000 views going on on YouTube. I can’t believe it. So it’s working. I want to get the trust, the love, the confidence from people so they can go and learn what I teach.

The Results Are In: Clients, Closes, and $2,500 Earned

Chrissellene: Well, I’ve met five clients, and by the end of this week, I will have closed four of them. I’ve already closed two. I’m going to guess $2,500.

Zero. Zero. I was never out there. I only had my studio, you know, one-on-one studio. I never went out to the world. This is the first time.

I think it’s going to make a major impact because my dream was to reach as many people as I can to help them build their voice or build their confidence. And what I teach is a spectrum because it can go to speakers, presenters, teachers. This goes to anybody who wants to have a strong voice and not be afraid to get on stage. So I want to be able to reach all these people who need the help.

Tech Struggles and Triumphs: Getting Help Every Step of the Way

Chrissellene: I am not good at tech and always need help. I need you, Gustavo, to go, “Okay, what did I do wrong? Okay, what does this mean?” And of course, you’re always there somewhere going, “Try this, do this. Here’s your step-by-step.” Like the automation, people were saying, “Voice isn’t working.” So I went out and I did it, and then they go, “It’s working. Tada.” So that’s my weakest point, all this tech and computer stuff. I’m too old for this stuff.

The Bigger Mission: Helping People, Not Chasing Followers

Chrissellene: The power of social media is bringing the world to you, who wants to help. And so my message, wanting to help people and reaching people, really makes me happy. That’s the goal.

Well, if people just want egotistically followers, knock yourselves out. That’s not the goal. Each and every person out here should have a goal to see who they can help, what they can help people with. What is it that you have that is unique?

Now, I know I have the science-based evidence for building a voice. It is failproof. And I know how to build confidence because I’ve created strategies over 38 years. So I have a very powerful drive and goal to get out there to help people. If you don’t have a powerful goal or drive, you’re going to get discouraged.

Meet Megan: The Speech Pathologist Who Wanted More

Megan: My name is Megan and I’m a speech-language pathologist in Minnesota. I own my own practice which has been growing for a year and a half. And just last fall 2025, I wanted to make passive income, but also like, how can I do it within my niche of myofunctional therapy and pediatric feeding, and just bring more awareness to the negative impacts of mouth breathing. And then I stumbled upon Max’s program on Instagram. I had already had a fairly good following beforehand, which helped. But I think Max’s program just gave me a better understanding of what is going to tap into the psychological piece of viewers and get them to engage with your content and then potentially buy your products.

From First Product to Snowball: Building the Course Empire

Megan: I think just the weekly coaching, this is what I’m working on, getting some advice from you, and Max being available via text too is also helpful. But yeah, it’s just that added “do this” or “you don’t need to do this,” just little things to keep the trajectory going.

I think it was just the excitement of making a product and seeing it sell, and getting good feedback too, because it’s like I know it’s a good product, but getting that reassurance that people trust my judgment and they trust that I’m a good provider to give them good information. I think it’s just that constant. In my Stan Store, there’s that big chunk of money and you’re like, “Oh wow, that’s really nice.” And I never imagined. I always strove for some sort of passive income. I knew that I would find a breakthrough because I’ve tried other things that were not successful. I’ve had other Instagram coaches too that were just not as helpful and their strategies were a little different and questionable. But this has been working.

No More Stress: Financial Freedom and a Refined Niche

Megan: Not being stressed if I have a slow day. My practice has been growing, but if I had a couple of cancellations during a day, I would get really stressed. I’d be like, okay, that’s a good chunk of money that I couldn’t get because of a cancel. And I used to stress about it, but now I don’t.

And then I came to the point where I have such a specific niche of clients that I want to work with. I want to work with everybody, but in order for me to feel good about it, I need to keep up with the latest research, and that takes a lot of time and sometimes money. So if I’m trying to be too broad in my practice, client outcomes might be affected, and I’m not okay with that. So it’s given me the opportunity to pass along clients that are not really in my niche anymore and focus and be the expert in my niche.

The Vision Ahead: 100K Months, More Courses, and Hard Work

Megan: Like 100K months. So if that means I make a course for providers that are like CEs, just more in-depth courses that are like different tiers,  an advanced course, or just continue to make courses, because they’re fun. And I feel like there’s a lot of misinformation online and I just want to bring more clarity to a lot of people, since there are many different opinions in this area.

I feel like people have an entrepreneur vision, but you need to execute it. You can’t just talk a lot about what you’re going to do. You have to actually do it. And sometimes that means late nights making products or content, or you take some time on the weekends, but I also try to make sure that I have a good work-life balance. It’s a little strenuous right now, but overall it’s gotten me. I’ve seen the return on my investment, and that reassurance that what I’m doing is working. But it also is the hard work.

Starting From Scratch: No Camera, No Clue, No Problem

Lara: I didn’t know anything. I didn’t even have the right kind of camera on my phone. I had to invest in a new phone with a camera, and I didn’t know anything about filming at all, or how to create content that will get people interested and watching what you’re putting out there. Well, to when I began, I had zero, zero knowledge. Yeah, I really started from scratch. I had got to a point where I was building my confidence. I felt I’d built confidence to film a reel, because I didn’t do any filming or anything before, at all, ever.

Cracking the Code: Confidence, Content, and Going Viral

Lara: So yeah, I’d already got to a level of being confident filming a reel, but in terms of content, and a strong hook and everything that is going to bring an audience to me, yeah, I wasn’t so confident. Now it’s crazy. I feel really confident. I feel like I’ve learned so much. And that is only been since November. So that’s just a few months. Yeah, now my whole mindset has completely changed. Like people are just following me, it’s almost like automatically now. I feel like my content is valued, and Yeah, I feel completely in a different place now, like completely different. I feel like a complete transformation.

I was bouncing on the walls. I was so happy. Yeah, I was so excited. And then, you like, you feel so excited. Well, I did to start with, and then it suddenly you’re like, whoa. Yeah, it is, it’s a mixture of emotions. I was so made up, and I felt like, “Oh my god, I’ve cracked it. I’ve actually cracked it.” It really is like cracking open an egg and suddenly it’s all flowing out, and you don’t need to try and, you know, banging your head against a brick wall all the time.

The Overwhelming Side of Growth: Teaching Thousands You’ve Never Met

Lara: Overwhelmed. I felt really, really overwhelmed, and very responsible, well, because they’re looking to me as a teacher, which obviously is different. I’ve been teaching for 16 years, yoga in person, and you build the confidence through being in person. So you get to know your students personally, whereas this is, it’s kind of like you have to, you have to breathe through it, because it feels quite overwhelming that so many people are looking to you. And you can’t necessarily, you know, build that, that really close relationship with them. So you have to be at your best game all the time, I think, and also prepared to face some negative comments as well. Mainly positive. It’s only a tiny percentage that’s negative, but you have to prepare yourself for that, definitely. And yeah, just to be there for so many people is crazy. It’s really overwhelming. I’m sure I’ll get used to it.

The Real Cost and Reward: Time, Sales, and Momentum Building

Lara: Well, my personal life at the moment, I have practically zero time for myself. So it is, I’m, well, because I’m putting so much into it. That’s just the way it is, and I accept that at the moment. I know that I’m doing this so in the future I will have the time that I want for myself and for my family and for my business. Yeah, I’ve already seen some sales. So I can see that it’s beginning to grow already. But it’s also affected positively, my in-person teaching as well. So I really feel that the growth is really beginning. It’s going to start building momentum very soon. I can feel that, definitely.

The Secret Ingredient: Mindset, Support, and Staying on the Path

Lara: But you can do it. You can do it no matter where you are, because I didn’t know anything. I didn’t. I literally started from scratch. Yeah, that you can do it. You can do it. And I’m just so happy that I’ve had the support that I’ve had and I’ve learned everything that I’ve learned, because you could just give up, and I imagine that most people who don’t go through your kind of program do, because it does take time and it does take a lot of work and consistency. You can’t let it go. You can’t let go. You have to keep going. But when you’ve got someone behind you supporting you, that just changes everything. Definitely.

I’m a person who doesn’t have limiting beliefs, to be honest. So I did have determination, to be fair. My mindset is very, very determined. And I definitely always hold a positive mental attitude for sure. But I think that’s why the support is so important, because even when you have that positive mindset, you still have to go through this emotional phase of, like, putting content out every day and just seeing a tiny bit of growth every day, and then just really having faith that it is going to, you are going to make a breakthrough at some point. But I never doubted it, because that is the kind of person that I am. I won’t give up. But you could so easily.

So yeah, I think it’s really important to have that mindset as well. And that’s another reason why what you do is so important, because you have, you know, you’re interacting with other people who are going through the same journey, and all the, all the mentors are all there for you to tell you, you will do it, and it’s okay to feel like that sometimes, and you just keep going, make your way through it, and you will come out the other side. With determination, you will, for sure.

Just, definitely don’t do that, if you overthink it, then that exacerbates the emotions that you might already be riding. So yeah, listen to the mentors and follow exactly what they tell you to do, because they’re the experts, and they know what is going to eventually bring you that massive, like river of followers and people interested. But if you go off on a tangent, and I know it’s really tempting, because you know, we’re creating something, so we want to be creative. We want to put our personal touch in there, which you can do eventually. I think you do, your own personality does shine through eventually, but in the beginning, I would say definitely don’t overthink it, and don’t wander off the path either. Definitely listen to what your mentors are telling you to do, because they know, and it works.

“I Never Thought I’d Make Money On Social Media”

Tamara: I’ve never thought in my whole life I’m going to make money through social media. I’m not a social media person, so that’s even funnier.

Going Viral, But Not Knowing What To Do With It

Tamara: Before joining this program, I just started thinking about building a brand and kind of expanding. I did go viral, but then I didn’t know what to do with it.

So it was more like, “Okay, I know I have to monetize this. How do I do it? Which way to go?”

The process was kind of a mystery. I noticed there was potential there, but how to grab that potential was unknown.

Why The Strategy Call Sold Her

Tamara: My husband actually found it on Facebook ads. He said, “You got to check this out. You’re going to love it.”

Before the strategy call, I have to admit I was suspicious. I was like, “Everybody’s selling everything online. Who knows what that is?”

But once we got on the call, we were like, “Oh, we do need this. This totally makes sense.” It was set up very logically, very systematically. That’s what sold us.

Once She Figured Out The System

Tamara: At first I was a little bit overwhelmed. There’s a lot of stuff going in.

But once I figured out, “Okay, this is here, this is here, Slack is this” – I noticed there’s a system to it. And once I figured out the system, everything’s running really fine. It’s not that difficult.

What’s Different Now

Tamara: I’m making money. That’s the result for sure. From zero to money.

But it’s not just about the money. My Reels are getting better. I’m getting more clarity on customer needs and wants, and how to nurture them. More clarity on how to respond to customers and hook them to buy more.

I learned to track the algorithms and use them to my advantage. I loved one of Max’s videos… He said to learn the pain points of your customers. I started reading all my comments, writing down what people are saying, identifying pain points. And usually those videos go viral too.

Advice And Final Thoughts

Tamara: I would recommend it to anybody. I actually did recommend it to people.

I’m a coach, so for coaches this is amazing. The systems, how everything is in place, how well it’s explained. I love how Max does the educational videos in five-minute segments. It’s not overwhelming, but you’re going through a lot.

I’d recommend it to anybody doing any type of business, not just coaching. It’s useful to have those systems in place.